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Meet Mae Muller, The Rising Pop Star Behind ‘Better Days’ – Billboard

Native to North London Mae Muller started writing songs 5 ​​years ago, when she was 19, working in retail and pubs while trying to figure out what to do with her life. She aims to be a pop star, co-wrote her entire 2019 debut album, Chapter 1, but was always reluctant to record a song written by someone else.

However, in November 2020, Muller traveled to Sweden – the country that remains open to visitors from the UK during this period of the pandemic – for a meeting with the writer/producer Neiled, who played Muller a piece of music he wrote called “Better Days. Muller eventually decided to do the highlight, celebratory track, and the single later became Muller’s first single. Hot 100 hit, climbing to number 29 since its release in September.

Muller, 24, said: “First of all, I felt like a songwriter, so for me, performing the song was a really scary thing. If I don’t try, the only person who will lose is me. ”

Mae Muller
Mae Muller poses for a photo on November 12, 2021 at The Queen’s in London.
Photographed by David Titlow

After receiving instructions from her label, Capitol Records UK, on ​​how to boost her profile on TikTok during the pandemic, lovable true Muller was able to amplify the song with her own content. her background, such as makeup before and after the video and one in which she reacts boldly to bad reviews of “Better Days”. As a result, the song went viral on TikTok, and Muller said the platform helped it transition to DSP and earn a current total of 61.8 million US on-demand streams, according to MRC Data. “I said, ‘Okay, this is it. Now we are traveling on this bus. ”

The trip to pop stardom is a Muller, and her team at the Capitol have been rushing to get started since she signed with the label in 2018 (the singer-songwriter has a management team) different at the time, but signed with the British company Modest – whose clientele the lineup included Niall Horan, Little Mix and 5 Seconds of Summer – about a year ago). United Kingdom Capitol co-chair Jo Charrington recalls being struck by Muller’s humour, talent and authenticity after their first meeting, saying she had “a flaw that I think depends on young women can relate and she’s not afraid to show off.”

The Capitol team was also impressed by Muller’s clear vision. “I never wanted to be a great underground artist,” says Muller. “I want to be a pop star; I want to travel the world; I want to be in the rankings. I never shied away from that.” Seeing Muller’s potential to become this type of artist, her team sent her to Los Angeles to work with industry stars like Jimmy Napes (Sam Smith, Tori Kelly) and Blake Slatkin (Lil). Nas X, The Kid LAROI) and help her, as Charrington puts it, “level up a bit.”

The pandemic forced a new approach. Unable to travel to the US for meetings, Muller and her team decided to be more open to collaborating on music written by other artists. This year, she acted as the featured vocalist on the London duo Billen Ted’s track “When You’re Out” and on fellow London Master Peace’s “Boyfriend”. Then she cuts the incredible “Better Days”. “We felt like we really wanted to hear her sound,” Charrington said. “It feels like all the pieces have fallen into place.”

Jo Charrington and Mae Muller
Jo Charrington, left, and Mae Muller.
Photographed by David Titlow

Muller had the idea to add a rap feature to the song, suggesting that the Chicago-born hip-hop star WOOD Polo, of whom she has been a longtime fan. “I thought, ‘Let’s just send it, what do we lose?’ ‘, she recalls. A week later, Polo was in the studio recording his vocals. Adding an American artist like Polo G, who topped his first Hot 100 chart in “Rapstar,” is also a strategic play for US radio. On the November 27th chart, “Better Days” rose to number 14 on Pop Airplay, No. 29 on Play Adult Pop Music and number 37 on Songs on the radio.

Charrington and Capitol UK A&R director Charlie Knox are now working side-by-side with the Capitol US team to bring Muller to the US audience the same way they did when breaking UK stars like Sam Smith and Lewis Capaldi. “It’s a great team, and I think that’s an important part of why the record works, why it’s going to get bigger and why we’re going to break her the right way,” said Charrington. over the next 12 to 18 months.”

With a tour of the United States once again possible, Muller has returned to LA to work on new music and leverage the success of “Better Days” into opportunities such as performing it on a recent episode of “Better Days.” Voice, with other famous gigs on the horizon. While she’s certainly enjoying her new-found pop star perks – “I had a moment where I felt like ‘Wow, I love this,'” she said of being close This is picked up by a private driver at the airport – Muller is focused on keeping this ride moving.

“She’s been working really hard for three years, and she knows what it’s like when things don’t go as well,” Charrington said. most of this time, but also to build on the work Mae has done, and make her the superstar she deserves to be. ”

A version of this story will appear in the December 18, 2021 issue of Advertising panel.

https://www.billboard.com/music/pop/mae-muller-better-days-december-2021-chartbreaker-interview-1235004929/ Meet Mae Muller, The Rising Pop Star Behind ‘Better Days’ – Billboard

Dais Johnston

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