McDonald’s introduced its adorable mascot as “evil” at birth five decades ago

All McDonald’s wanted was to celebrate its mascot’s birthday and treat its customers to a Grimace-inspired purple milkshake, until it became a challenge. But how old is the fictional character in 2023?

The mascot celebrations are officially over, but unofficially he continues to be the talk of the town as TikTok users who are following the McDonald’s mascot trend will not rest. So, as we learn more about Grimace, be sure to check out his heart-melting baby photo. But before that, here’s his age.

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How old is Grimace in 2023?

McDonald’s introduced the fictional character Grimace in 1972, he is currently 52 years old. The fast-food company revived him in 2023 to celebrate his 52nd birthday with a limited-edition meal that included the famous purple drink.

Although Grimace was originally introduced in the 1970s, his previous “Evil Grimace” image was eventually replaced with a new version of him as the former youngster scared customers.

The grimace you see now has two arms instead of four when it was originally created. His image has also changed: from a mascot who discourages people from drinking milkshakes and cokes to an affectionate character who only wants “McDonald’s milkshakes and time with Ronald.”

The brand created a relative of Grimace’s called Uncle O’Grimacey in the 1980s to promote Shamrock Shakes, the seasonal drink you get in March.

when is his birthday

Grimace’s birthday is observed on June 12, the same day his identity was officially announced over five decades ago.

To honor its mascot on his birthday, McDonbald’s offered a limited-edition meal from June 12 through June 29, or while supplies lasted.

The highlight of the meal was the Grimace Shake, a purple berry-flavored drink that inspired the viral TikTok Challenge not because of its looks or taste, but for reasons unknown and unexplained.

The Grimace Shake is no longer sold as the celebration is officially over, but we have put together the recipe to make TikTok’s Grimace Shake at home with all the instructions.

Did the McDonald’s drink really kill people?

No, Grimace Shake hasn’t caused any deaths and the incidents you’re watching on TikTok are just your imagination.

The purple drink TikTok challenge went viral in a matter of days for all the wrong reasons, and Grimace’s birthday was canceled.

What was intended to be a celebration of the lovable mascot’s 52nd birthday turned into an occasion that marked fake deaths as many behaved in the most bizarre ways imaginable.

From recreating a crime scene, aka a “grime scene,” to depicting Grimace as the Grim Reaper, the trend did everything it could to make the fictional character look bad.

That’s why fans are now sharing a baby picture of Grimace to show him love and support.

The post, in which McDonald’s introduced its adorable mascot as “evil” when it was born five decades ago, first appeared on HITC.

Emma Bowman

Emma Bowman is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Emma Bowman joined USTimeToday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with Emma Bowman by emailing

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