Mark Zuckerberg’s Metaverse mission is leaving some frustrated

Mark Zuckerberg’s fixation on turning the company formerly known as Facebook into a Metaverse pioneer has reportedly angered some employees — employees are frustrated and confused about their day-to-day tasks.

Zuckerberg initiated a company-wide shift toward the Metaverse — going as far as changing the company’s name from Facebook to Meta — last fall as the embattled social media platform battles a series of scandals over its business practices and internal policies.

While the billionaire has touted the Metaverse as the future of the internet and virtual interaction, some Meta employees are said to be confused about the company’s ultimate goals.

“It’s basically fueling disorganization and fear,” said a current employee Business Insider in a report released Friday. “People don’t really seem to know what to deliver or what to work on because there isn’t a coherent strategy in place yet.”

Another former Meta employee, identified as a director-level employee, said the Metaverse is “the only thing Mark wants to talk about.” The ex-director added that the company is “assembling Metaverse-specific teams” and making efforts to ensure employees have a “playbook” to follow in the coming months.

Meta representatives did not immediately respond to a request for comment.

meta logo
Some Meta employees are reportedly confused about their responsibilities.
Getty Images

The Metaverse effort ramps up during a recent downturn in Meta’s once-booming business. The company earlier this year reported the first quarterly decline in its active user base in its history — with Zuckerberg citing increasing competition from companies like TikTok.

Meanwhile, Meta announced that its Reality Labs segment — the unit responsible for developing the enterprise version of the Metaverse — lost $10 billion as it ramped up spending on those initiatives.

Zuckerberg has aggressively pushed for the company’s employees to embrace the new vision – and in February revealed that the employees referred to themselves as “metamates” rather than “Facebookers” in a widely shared message posted to his public Facebook account would be known.

“Now is the right time to update our values ​​and cultural operating system,” Zuckerberg wrote after announcing the change during a company-wide employee meeting.

Mark Zuckerberg avatar in the Metaverse
Facebook officially changed its name to Meta last fall.
Bloomberg via Getty Images

The Metaverse effort has also upset some of Meta’s investors. As The Post reported earlier this month, ahead of the company’s annual meeting, concerned shareholders were urging action aimed at curbing Zuckerberg’s power.

Shareholders are upset by Meta’s dismal stock performance and have voiced concerns about the potential “dystopian downside” of Zuckerberg’s Metaverse ambitions.

Meta is still toying with various concepts that could be implemented in its virtual world – including the potential use of a digital currency called Zuck Bucks. Mark Zuckerberg’s Metaverse mission is leaving some frustrated


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