Love Island 2022’s Ikenna Ekwonna says he’s making “less than half” his previous earnings since appearing on the show

island of love Star Ikenna Ekwonna has admitted he made more money before appearing on the reality show.

While love is the game’s goal on the ITV2 dating show, the success of former contestants such as Molly-Mae Hague and Amber Gill has prompted many to apply to the show in hopes of lucrative influencer endorsement deals and brand partnerships to profit .

However, it does appear in Channel 4’s documentation Life after Love Island2022 contestant Ekwonna said his post-show experience was not what he had hoped.

The 23-year-old worked as a pharmaceutical sales representative before quitting his job but said the money he made from content and advertising in the first three months after appearing on the show was between £3,000 and £4,000.

According to the show, this was “less than half what he earned” before appearing on Love Island, with Ekwonna admitting he found not being approached by brands “demoralizing”.

“You come out and you’re like, ‘Oh, that’s it island of love. All after island of love set,'” he told host Will Njobvu. “And when you come out of it, you’re like, ‘Where is it?'”

When asked if he had been approached by any brands to work with them, Ekwonna said he hadn’t and wondered if his race played a role.

“I asked, is it me?” he asked. “Is it my face? Is it my skin?”

Elsewhere in the documentary, Coco Lodge, who also appeared on the show this year after joining during Casa Amor episodes, said she was hoping to gain a million or two followers after the show in “the perfect scenario.” to win.

Ekwonna appeared on the series Love Island this summer


“But I came out with 30,000 followers,” she said. “I just didn’t really get it because I was like, ‘Why does everyone hate me?'”

Lodge added, “You don’t go in there to find love. It’s a bonus if you do, but you know because you know what you can get afterward.

Lodge has since returned to her previous job serving shots at a nightclub.

According to the documentary, of the 259 contestants who have appeared on the show, 28 have landed brand deals worth more than six figures, 65 have appeared on other reality shows and 27 have set up an account on OnlyFans.

More than 130 are said to have returned to their jobs.

Life after Love Island is now on channel 4. Love Island 2022’s Ikenna Ekwonna says he’s making “less than half” his previous earnings since appearing on the show


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