Entertainment

Logan Paul & KSI’s PRIME Hydration hits a major milestone and lands a huge Target deal

KSI’s Logan Paul and PRIME Hydration landed a major deal with Target. The US retailer signed with the YouTubers after their sports drink hit a major financial milestone.

Although Logan Paul and KSI’s PRIME Hydration only launched in January 2022, it has already become a huge hit. Within a few hours their product was sold out and was even picked up by the popular American chain Walmart.

In a March update, the YouTube duo revealed that their collaboration had passed another major milestone. With millions of bottles sold, the sports drink is now available in over 2,000 Target stores across the United States.

Logan Paul and KSI hold Prime
drinkprime.com

KSI and Logan Paul’s sports drink has sold millions.

Logan Paul & KSI’s PRIME Hydration reaches a major financial milestone

The content creators updated their fans on Twitter, where they announced that their sports drink had sold millions of units since it hit stores in January.

The March 28 message also revealed this PRIME hydration made a big expansion in Target after the sales of the products. “10 million bottles sold but time to move up. Prime is now making its way to all 2,000+ Target locations,” the tweet said.

Logan Paul and KSI attached a photo to the tweet of the duo holding their drinks and posing in front of one of the retailer’s US locations. Paul also reacted to the big milestone and tweeted “TARGET ACQUIRED”.

The 26-year-old followed up his post by liking the tweet from 100 Thieves owner Jack “CouRage” Dunlop, who congratulated him on their sale. Interestingly, Paul teased when the drink would launch in the UK after a fan asked him if UK retailer Tesco was next. In response, the YouTuber wrote “MAYbe,” apparently teasing a May release.

This isn’t the first time YouTuber duo have teased PRIME Hydration with a May UK release date. In March, KSI asked when the drink would be released, and similarly Paul wrote, “It COULD be sooner than you think…”

Regardless of when it finally drops, it’s likely that the new sports drink will be flying off the shelves if insane sales in the US slow down anything.

https://www.dexerto.com/entertainment/logan-paul-ksis-prime-hydration-hits-major-milestone-and-lands-huge-target-deal-1793149/ Logan Paul & KSI’s PRIME Hydration hits a major milestone and lands a huge Target deal

Emma Bowman

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