NO ONE wants to drink a diluted iced coffee.
However, there is a quick way to enjoy a cold sip of coffee without it losing its potency.
If you drink your iced coffee too slowly or in a warm environment, there is 100% certainty that the ice will melt quickly and your drink will taste like coffee water.
Well, the coffee experts at Station Cold Brew Coffee have revealed how to prevent that.
If you’re making coffee at home, you can take leftover brew and pour it into an ice cube tray.
After you’ve filled the tray, simply pop it in the freezer and you should be good to go!
Using coffee cubes in your morning drink makes your coffee stronger as they melt them rather than watering them down.
But if you’d rather get your iced coffee at Starbucks, you might want to pay more attention to the trail When your business is set up, you will have to spend more money.
Rachel Haines, co-host of the Hyperfocus podcast, went through all the strategies Starbucks uses to keep customers ready to buy from the moment they step into a store.
“Almost every step of the checkout process is designed to get you to spend more,” Haines said called.
THEY DID IT ON PURPOSE
It starts before you step through the door – when you open the Starbucks app on your phone.
“Everything in the mobile app is built like a game: rewards, milestones, checkboxes, bonus stars,” Haines explained.
“One is always encouraged to buy more, reach the next milestone, get the next reward.”
A UI dotted with shiny gold stars and visual progress bars makes consumers feel like they’ve accomplished something with every purchase.
“The visual aids almost make us feel productive,” said Haines. “Actually, we’re just spending more.”
STAND IN THE QUEUE
As you stand in line waiting to order your drink, the store’s design works its magic.
“Your impulse buy area is expertly planned, with aesthetically pleasing merchandise displayed in the order line that you need to see before you get your coffee,” Haines said.
From “limited edition” mugs to a rainbow of cold mugs, the shelves near the checkout have it all, and that’s before shoppers reach the bags of take-out coffee and take-out lunch boxes.
The placement of this product is “no coincidence”.
“Their door-in-the-face approach puts expensive items like mugs first,” Haines explained.
If you skip that $15 purchase, you’ll feel empowered for a moment, and then you might want to “reward” yourself with a different reward.
“You’re more likely to make a smaller purchase like a snack or mints at the checkout because it seems like such a small amount in comparison,” Haines said.
So with every Starbucks trip, a few extra bucks fly out of your bank account before you even realize it’s happening.
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https://www.thesun.co.uk/fabulous/18070941/iced-coffee-fun-ice-cube-hack-baristas/ Level up your iced coffee game with the fun ICE CUBE hack – it won’t dilute it