Lauren Boebert Calls for Boycott of North Face Over ‘Summer of Pride’ Ad

Republican Congresswoman Lauren Boebert urged shoppers to “boycott EVERY product North Face has ever made” over the popular outdoor clothing company’s “Summer of Pride” ad featuring drag queen Pattie Gonia.

In a tweet posted Thursday, the Colorado lawmaker said, “How many times do we have to explain to the woke marketing departments of these disgusting corporations that America is not a nation of degenerates?”

Boebert’s outrage at The North Face’s campaign mirrors the conservative backlash unleashed by Bud Light and Target over their LGBTQ campaigns.

“Well I guess North Face wanted to get a glimpse of what the Conservatives did with Bud Light and Target,” Boebert tweeted.

She ended her tweetstorm by telling her 2.5 million followers, “Make wearing North Face as shameful as drinking Bud Light!”

“Let’s make wearing North Face as shameful as drinking Bud Light!

The North Face featured the drag queen in a post on Instagram Wednesday, promoting the company’s Summer of Pride series of events.

The ad stars the mustachioed Patty Gonia, who wears multicolored makeup and clad in all-rainbow North Face gear. At the same time, she suggestively invites fans to “come out” to events where there is “everything: hiking, community, art, lesbians, lesbians making art”.

North Face has also launched its Pride 2023 collection, which includes a selection of rainbow-colored clothing for children, including a t-shirt with the slogan ‘Together Outdoors’.

Boebert’s tweet urging social media users to boycott the brand has garnered more than 1.1 million views since it was posted, and people were quick to compare North Face to Bud Light and Target.

Bud Light sparked a conservative outcry after it sent a personalized tin to trans social media star Dylan Mulvaney on April 1 to celebrate her “365 days of girlhood.”

The country’s top-selling beer brand is still seeing its sales fall, reporting a 24.6% year-over-year drop for the week ended May 13 — slightly worse than the 23.6% drop seen by the once-best-loved beer a week previously suffered at Bump Williams Consulting and NielsenIQ Research.

But Bud Light, once considered America’s favorite beer, isn’t the only beer in Anheuser-Busch’s portfolio suffering backlash over the partnership.

Michelob Ultra, which was the No. 3 beer with sales of more than $3.3 billion in 2022, saw sales decline 2.9% year over year in the week ended May 13, according to data by Bump Williams Consulting and NielsenIQ.

And Budweiser, last year’s No. 7 beer with sales of more than $1.8 billion, has seen a staggering 9.7% drop in sales over each of the past two weeks.

Busch Light sales were down 6.8% compared to a 0.3% drop in the previous week, while Anheuser-Busch’s Natural Light sales were down 2.8% in the week ended May 13, compared to a 2.5% drop in the previous week.

In its latest attempt to recover from the controversy, bud-light maker Anheuser-Busch is giving away beer with a “summer discount” to “make your Memorial Day weekend more enjoyable.”

Through May 31, customers who purchase a 15-pack or more of Bud Light, Budweiser, Budweiser Select, or Budweiser Select 55 will receive a $15 rebate.

For reference, a 15 pack of Bud Light is listed for $12.99 Target’s websitethe same price as a 15 pack Budweiser.

Meanwhile, Target is also in the midst of a controversy over the release of “PRIDE,” an LGBTQ-friendly line of “tuck-friendly” swimwear and apparel, including gay-friendly messages for kids.

The Minneapolis-based chain has lost $9 billion in the last week since sparking its own controversy and has said it will remove some of the offending items, partly due to safety concerns from its employees.

The online frenzy has also spilled into the aisles of the retailer, where a MAGA-hatted provocateur was filmed tearing a “#TakePride” sign off a rack of LGBTQ clothing.

Another self-proclaimed patriot and activist, Scott LoBaido, filmed himself at a Staten Island destination Wednesday, shouting, “Memorial Day weekend, where are the men and women of the military on display supporting and honoring?”

“There are a few little ‘Made in China’ pieces here,” he adds, pointing to a small area with three shelves and red, white, and blue paraphernalia.

“Are we going to get a veteran ad in November that says ‘Proud to be a Veteran’? No, we don’t,” LoBaido says, before a Target employee approaches him and asks him to stop screaming.

A Target shopper protested more cheekily by placing a case of Bud Light on a shelf to promote Pride merchandise – a nod to the beer brand’s ill-fated partnership with trans social media star Dylan Mulvaney.

“Target display complete,” wrote one Twitter user after a photo was posted to the social media site.