Ye’s fashion never stops. On Friday (January 7), the rapper formerly known as Kanye West announced that he is expanding his partnership with The Gap to include a new YZY line produced in collaboration with fashion house Balenciaga. West posted what appeared to be the contract for the deal, signed by all three parties on December 29, 2021, along with the caption “Yeezy x Gap x Balenciaga 👀👀👀.”
At press time, this document is the only post on Ye’s official Instagram. An official announcement from Yeezy Gap ignited the partnership in a press release that reads: “Ye pioneers innovative new exploration in the Yeezy Gap Universe. Yeezy Gap designed by Balenciaga. The debut of its kind showcases Ye’s unrivaled vision bringing together the most influential designer of his generation, Demna, with iconic American brand, Gap. ”
The release – which teases that the line will be available globally in 2022 alongside other new Yeezy Gap products – promises that the new three-head collab will continue Ye’s commitment to “bringing… creativity comes to the fore and brings his vision of ergonomic design to everyone. ”
West and Balenciaga creative director Demna – also a co-founder of high-fashion line Vetements – previously collaborated on the rapper’s massive 2021 Donda listening events in Atlanta and Chicago, for which the fashion mogul served as creative director and merchandise designer. In an interview with Vogue In announcing the deal, Ye said, “Partnering with Gap and Demna, the creative director of Balenciaga, is a vision come true, to deliver great products to everyone every time.”
Ye’s 10-year contract with Gap has so far produced a $200 line of down jackets made of recycled nylon and sells out instantly and a $90 hoodie selection with six color. Talking to Vogue, Demna promises that the new line will match Gap’s reputation as a place that provides everyday basics for everyone. “This is a very different challenge. I’ve always appreciated Gap’s pragmatism and accessibility,” he said. “I share some of the same things in my creative language. This project allows me to join forces [with Ye] to create utilitarian fashion for everyone… there is a certain urban minimalism and poetry in our aesthetic, [and] There is also a desire to push boundaries. ”
Vogue reported that the first drop is expected in June, the second drop later in the year.
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https://www.billboard.com/music/rb-hip-hop/kanye-west-yeezy-gap-engineered-by-balenciaga-1235016525/ Kanye West collaborates with Balenciaga on New Gap Line – Billboard