The Train Wreck scenario is played through to the max in WeCrashed, a new one AppleTV+ Drama about the rise and spectacular fall of We workthe revolutionary shared workspace startup that, in historic Wall Street fashion, exploded into billions.
The series, based on the Wondery podcast WeCrashed: The Rise and Fall of WeWork, stars Jared Leto as an Israeli-born “serial entrepreneur” Adam Neuman. After a brief flash-forward scene to September 2019 – when the st hit the fan – it’s back to 2007. Adam sells a line of collapsible heels for women’s shoes and “Krawlers” pants for babies – and fails miserably. His vision of a shared living space for roommates (in the no-frills “Big Brother” style) also hits an impasse until he meets architect Miguel McKelvey (Kyle Marvin) and they invent the scenario of a shared workspace – just like Adam meets yoga teacher Rebekah Paltrow (Anne Hathaway), whose part-time acting career pales in comparison to her famous cousin Gwyneth.
It’s hard to understand what Rebekah sees Adam – he pursues her relentlessly and travels into stalker territory – but they fall in love. After a series of business hiccups—shady investors, non-starters, money problems—Adam and Miguel open their first workspace together, Greenspace, in Brooklyn, an open floor plan with a coffee bar, ping-pong table, etc., which they sell for $500,000—with that cash and a $1 million wedding gift from Rebekah’s suspicious father to open her first WeWork space in SoHo in 2010.
Money soon flows, Rebekah is pregnant, WeWork expands (eventually globally) before everything collapses in 2019 after a damning article in the Wall Street Journal prompted the company’s board members to fire Adam ahead of a planned IPO, and WeWork loses a one much of its $47 billion valuation.
There’s a lot more to the story, of course – most notably the hubris of Adam and Rebekah – and it’s set in the eight-part series, where you’ll also meet key characters from the story, including Cameron Lautner (OT Fagbenle, “The Handmaid’s Tale”) , who is trying to get the company ready for an IPO, is young entrepreneur Elishia Kennedy (America Ferrera), whose life is thrown into chaos after joining WeWork and Anthony Edwards as a powerful board member.
Academy Award winners Leto and Hathaway (both executive producers) deliver roles that aren’t very glamorous or admirable given the way Adam and Rebekah are portrayed (it’s all going to their heads, even though their love and belief in each other is are). relentless). I found it a little hard to believe that Rebekah would fall in love with Adam – as portrayed by Leto, he’s charismatic but also sneaky and obnoxious – and Leto’s accent sounds more Italian than Israeli (it’s distracting).
WeCrashed is a cautionary tale about excess and greed that we’ve seen too many times before — and likely will see again, as these financial misdeeds intertwined with all-too-human foibles often seem unnoticed (and unchecked) in the world High Stakes Entrepreneur. But, hey, it makes a good story.
https://nypost.com/2022/03/14/jared-leto-anne-hathaway-and-the-crash-and-burn-wework-disaster/ Jared Leto, Anne Hathaway and WeWork’s crash-and-burn disaster