James McAvoy Says He Will Stop Participating in Oscar Campaigns Because It Made Him Feel ‘Cheap’

James McAvoy has said he refuses to take part in Oscar campaigns because it has made him feel “cheap” in the past.

During awards season, movie stars are expected to spend time with members of the Academy, hopefully receiving nominations for themselves and their films.

Oscar campaigns are an accepted part of awards season for most actors and filmmakers. However, McAvoy has commented on its decision not to participate in self-promotion.

In a new interview with GQThe actor said he refused to endorse his role opposite Keira Knightly for an Oscar nomination in 2007 atonement.

McAvoy said he made his decision not to participate in the Oscars campaign after successfully campaigning for Forrest Whitaker The last king of Scotland the previous year.

Whitaker won the Academy Award for Best Actor for his role in the 2016 film.

“[During the Last King of Scotland campaign], I was made to realize that I was doing it for the good of other people,” McAvoy said. “And I was totally done with it. But with time atonement came, I was 26 or 27 and I just thought, I can’t do it, I won’t do it, I don’t want to do it.

McAvoy, 43, explained that he doesn’t mind promoting his films when they’re released, just that he doesn’t want to bother scouting awards for himself ahead of awards season.

James McAvoy in “Atonement”

(universal images)

“I didn’t want to play that role. I’ll push the movie, I’ll try to get bums in the seats. But the campaign made me feel … I felt cheap,” he said.

McAvoy has said he’s trying to work less work now, explaining that while he loves acting, he doesn’t enjoy the “day-to-day life of the film and television business.”

He said: “When my character doesn’t play an interesting role in telling this story, it’s pretty soul crushing. I’m always looking for interesting experiences.”

https://www.independent.co.uk/arts-entertainment/films/news/james-mcavoy-oscar-campaigns-cheap-b2238578.html James McAvoy Says He Will Stop Participating in Oscar Campaigns Because It Made Him Feel ‘Cheap’


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