Invest in ETFs and mutual funds to help the environment

That’s where Patagonia founder Yvon Chouinard and Blue Ribbon Flies founder Craig Mathews started 1% for the planet In 2002, the organization certified more than $350 million in donations from committed companies to nonprofit organizations dedicated to protecting the environment and combating climate change. But for the 20th anniversary, CEO Kate Williams wasn’t keen on resting on laurels.

“We’ve done a really good job with our existing model, with strong membership growth at record levels over the last two years, so it would be very easy to say, ‘Cool, we’ve got the model, the flywheel is spinning, and it’s doing just the right thing keep it up,'” says Williams. “But that’s not enough, and that’s not how we want to roll and show ourselves for the planet.”

Now the organization is expanding its ability to raise more funds by launching a new philanthropic investment fund that will both invest in companies fighting climate change and provide more money to nonprofits.

The Planet Impact Fund is established with partners CapShift and National Philanthropic Trust, launching with a portfolio of public investments selected to advance climate impact. The public allocation includes mutual funds and exchange-traded funds and is aimed at high quality managers investing in leading climate change companies and solutions. Private allocation will focus on high-impact, non-public investment opportunities that can drive meaningful climate change mitigation and support climate change resilience. It will disburse approximately 10% of all funds annually to verified non-profit environmental organizations.

Williams says the idea for the Impact Fund came as they reflected on the group’s work over the past two decades and wanted to find a way to dramatically increase their impact. “This fund tool allows us to harness the power of philanthropy to drive the additional power of impact investing,” says Williams. “Both members and non-members can give, so here is a real opportunity to significantly expand and accelerate our goals by adding exponential growth to our incremental growth model.”

The National Philanthropic Trust is the largest national independent public charity that manages fundraising and is the sponsor and trustee of the Planet Impact Fund. CapShift provides investment advisory services to the fund through its impact investing expertise, while 1% for the Planet reviews the organizations that will benefit from the fund.

1% for the Planet is in the process of building a portfolio of nonprofit organizations that represent a variety of ways to fight climate change and protect the planet. Williams says the fund will be clear about where the money will be invested and which groups will benefit from the 10% annual grant. “This makes it super easy for donors to see these investments organized by CapShift, an expert in the field, and amazing annual donations to nonprofits we’ve identified, so they can clearly see their dollars doing amazing things.” Invest in ETFs and mutual funds to help the environment


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