Have you ever felt like Ronald McDonald was watching you? Well, you’re absolutely right.
In addition to satisfying fast food fans with its trendy milkshakes and iconic bonfires, the Ballyhooed burger joint also closely monitors each and every customer using data collected through the McDonald’s app, according to the restaurant’s former chef.
“Why do you think? McDonald’s wants you to use the app for everything?” posted Mike Haracz, a former manager of culinary innovation at Mickey D’s, in a stunning TikTok exposé with over 37,000 views.
The whistleblower’s explosive revelation came in response to a commenter asking why McDonald’s knows “how much money I have when I eat there?”
And Haracz, who virally revealed the once sacred secret recipe for everyone’s favorite Big Mac sauce and discouraged would-be diners from visiting the restaurant at 10:30 a.m., has eagerly spilled the beans.
“MC Donalds, [through] “The app can absolutely target you based on your purchasing behavior,” he emphasized.
“Whatever consumer science data is used to aggregate different groups in different locations,” Haracz continued, “they know how much money you have, they know what you buy, they know what you like.”
He went on to say that the big minds behind Golden Arches weren’t the only ones taking advantage of collecting customer information.
“A lot of places do this with credit card numbers,” Haracz said.
“After you swipe your credit card, they kind of know what that card has ordered from them in the past,” he added, “and can use that information to either target you or tailor their marketing and ads to make sure “That’s what.” The advertising they do in a specific region is tailored to you.”
Foodaholics were stunned by the bulletin.
“It’s no wonder the app’s offerings are so good. Data is king!!!,” said one stunned viewer.
“I noticed that when I open another restaurant’s app and advertise something, I get a notification from McDonald’s shortly after,” noted another.
“So cash only lol,” joked one would-be off-grid prankster.
But others didn’t seem to mind being hawked by the burger house.
“Whatever,” wrote one unimpressed fan. “The app makes eating at Mickey D’s affordable.”
Haracz ended his speech with a parting word to the wise: “McDonald’s knows so much more about you than you think.”