I want Lord of the Rings to do more than make me richer

Jeff Bezos may be the founder of Amazon, but he’s still a Lord of the Rings fan at heart.

Ahead of the release of the highly-anticipated prequel The Rings of Power on Prime Video, the 58-year-old billionaire assured worried fans that he sees the project as more than just a cash cow, as some people have previously claimed.

“Middle-earth is such a beloved world, and it is a privilege and a responsibility to tell the story of the smiths of the ‘Rings of Power.’ I hope we do [author J.R.R.] Doing justice to Tolkien’s work,” he told Time Magazine in an email.

“It goes beyond a commercially successful show. Everyone who works on the show read these stories as kids and we put our hearts into it,” he added.

Critics consider the series – set 3,000 years before the original cult classics – to be Prime Video’s flagship product that will remain relevant in the streaming services arena. Some feared that Amazon had only acquired the series to get subscribers — and, in turn, money.

"The Lord of the Rings: The Rings of Power" will air on September 2nd on Prime Video.
The Lord of the Rings: The Rings of Power will air on September 2nd on Prime Video.
Ben Rothstein/Prime Video

However, Bezos is reportedly a huge fan of sci-fi and fantasy, so much so that he personally vouched for a Lord of the Rings spinoff during negotiations in 2017, Variety reported at the time.

He also reportedly helped save SyFy’s The Expanse as it was on the verge of closing in 2018 until Prime Video crashed and streamed it.

Bezos was at the forefront of Amazon’s 2017 deal to acquire the rights to The Hobbit and The Lord of the Rings for $250 million.

While vowing to stay true to Tolkien’s original stories, Amazon also created new, racially diverse roles to modernize the story.

Morfydd Clark, Nazanin Boniadi, Lenny Henry and Peter Mullan are some of the cast who will take their talents to Middle-earth in the upcoming eight-episode series. Portraits of the cast enchanted the internet back in February.

The Rings of Power will stream on Prime Video on September 2nd.

https://nypost.com/2022/08/15/jeff-bezos-i-want-lord-of-the-rings-to-do-more-than-make-me-richer/ I want Lord of the Rings to do more than make me richer

Emma Bowman

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