I make my fetish gear from recycled tires to save the planet

A London-based fashion designer turns recycled rubber into accessories inspired by 1970s punk rock.

East Londoner G Martin, 34, has repurposed almost 300kg of rubber that would otherwise end up in landfill by turning it into rockin’ recycled fashion pieces.

Inspired by Sex Pistols and other innovators, Martin’s Broke Boutique uses rubber and other materials to create studded and chain bras, belts, harnesses, bedroom sets, plant hangers and more.

“It’s incredible to imagine how these tires and tubes were once used and are now being fashioned into the most creative and exciting garments,” Martin told Jam Press.

She models her sets to her 22,100 Instagrams followers and sells their creations at local bazaars and onward your online shop.

Martin, who also works as a caregiver, founded Broke Boutique in 2012 after finding her true crafting calling.

G Martin models one of her own creations
G Martin, 34, introduces her refurbished rubber designs to her 22,100 Instagram followers.
G Martin in the warehouse where she gets her materials
The eco-friendly fashion designer gets her materials for her looks from a nearby industrial area.

“The idea came about more by accident than by design. I’ve already made art and decorations from reclaimed materials and someone had given me a giant tractor hose,” she said. “After playing with different ideas for a few weeks, I made a bra top using an old bra pattern I had laying around.”

Only then did she realize that it worked.

“When I tried it on, I realized how comfortable and fitting the material needed to be made into a garment,” Martin explained, noting that many of her items are sold out.

Martin started her recycled creations in 2012 and has since sold and rented out many of her designs.
Martin started her recycled creations in 2012 and has since sold and rented out many of her designs.
Jam Press Vid/@broke_boutique

Broke Boutique currently saves 6 to 13 pounds of rubber from landfill each week.

She sources her materials from an industrial area in Norfolk where the inner tubes, tires and old bouncy castles of tractors are often covered in mud and dust and require a thorough cleaning before the unique designs are created.

All recycled materials are free from animal products and latex, making the material safe for humans and environmentally friendly.

Martin plans to continue creating her innovative designs to do her part to save the planet as the demand for sustainable fashion continues to rise.

“I think it’s really great that my business is growing because people love the fact that the brand is really sustainable. Millions of very low-paid workers are exploited every day to make products that end up being thrown away — and about 20% of those clothes go unsold,” she shared.

Nearly 92 million tons of clothing waste are disposed of worldwide every yearwhich is enough to fill the Empire State Building one and a half times a day.

“The fast fashion industry has made us impulsively buy cheap clothes that are rarely worn, throw them away and end up in landfills or shipped to third world countries who then have to deal with our waste “, she said .

A black chain bra
Broke Boutique contributes to protecting the environment with its unique and sustainable designs.
Jam Press Vid/@broke_boutique
A red garment made from recycled crockery
Martin takes inspiration from 1970s punk rock to design her bras, harnesses, plant holders and more.
Jam Press/Laszlo Kovacs

“It’s responsible for 10% of our global CO2 emissions,” explained Martin twice as much as aviation and shipping combined produce.

“I absolutely understand why fast fashion exists, there are a lot of people on a budget and big fast fashion brands offer a quick fix to this problem, but it’s not sustainable and something has to give out,” she added. “So I think it’s important to change our habits and shop less often but with better quality.”

Martin is doing her part to make sustainable fashion more accessible by offering her items to rent for up to 10 days at a quarter of retail price.

“Making slow fashion from waste materials, opening your mind and seeing people’s faces when they realize what their garment used to be, never gets boring,” said Martin. I make my fetish gear from recycled tires to save the planet


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