How Mejuri is changing the jewelry game

Mejuri offers completely transparent and affordable jewelry, full package. Beneath each product on their website you’ll find a breakdown of the piece’s cost and its price for an estimated retail brand. Their mission is simple as stated on their website, “From the beginning, our mission has been to be good jewelry for every day, for our damn selves” (via Mejuri). Mejuri has dedicated themselves to finding sustainable ways to provide quality jewelry at reasonable prices and that’s why their fans love them.

In an interview with Shopify, founder Noura Sakkijha talked about what made Mejuri successful. Sakkijha said, “The fact that our group is our community. They are so interconnected, it feels very real. [We don’t overthink] content that we put out and it connects naturally with our community because we are speaking to the same audience. “Sakkijha is right, something you can immediately notice when scrolling through Mejuri .’s social media The account is its connection with its audience. Whether by supporting and uplifting creators or sharing and reposting their followers’ content, Mejuri is constantly monitoring what its community wants and needs from them. That is a rare and special thing to find in a brand of their caliber. How Mejuri is changing the jewelry game

Bobby Allyn

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