Hank Green Toasts Instagram Via NFT Integration Feature: “Shut the f**k up”

Vlogbrother and science communicator Hank Green has taken aim at Instagram’s newly announced NFT integration feature, questioning the company’s true intentions.

On May 9th, Instagram Lead Adam Mosseri posted a reel explaining how Instagram is working to implement NFTs in the app in a creator-friendly way.

In his video, the big boss explains that by adding NFT-specific features, the platform could take another step to help developers “make a living doing what they love.”

As something of an expert on the subject of creator finances, Hank Green stepped in to point out how much money IG makes from users on its platform and to question where all that money actually ends up.

Hank Green slams Instagram over NFT integration plans

Green first questions the authenticity of Mosseri’s video and dives right into the numbers.

“I don’t want to get super snippy at you because I have friends who work at Instagram, but oh my god shut the fuck up. In 2020, Instagram made $24 billion, and all of that money, all of it, was made from ads placed between content in your app.”

@hankgreen1 Posted by @paytmitch ♬ Original sound – Hank Green

The popular YouTuber went on to suggest that the NFT launch has less to do with helping developers and is just another way for the company to line its pockets.

“It sounds like you’re trying to crack a really tough nut – which is how to help creators make a living doing what they love without sharing a chunk of the $24 billion you earn per year. It just sounds really hard.”

This isn’t the first time Gren has criticized the relationship between big companies and their creators.

The YouTube star uploaded one back in January 20 minute video He explains how TikTok “drastically underpays” the people who create content on the app.