Halsey’s record label Astralwerks-Capital has reacted after the singer claimed on social media that it was refusing to release her new music without a “viral TikTok moment”.
“Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me,” read the caption of the TikTok message Halsey posted on May 22.
“I’ve been in this industry for eight years and have sold over 165 million records and my record label says I can’t release them unless they can fake a viral moment on TikTok.”
Well, in a statement too diversity, a representative from Halsey’s label responded, but didn’t address the singer’s specific claim. “Our belief in Halsey as a unique and important artist is absolute and unwavering. We can’t wait for the world to hear their brilliant new music.”
Halsey isn’t the first artist to complain about record companies’ increasing demands for TikTok content. FKA Twigs and Florence Welch also recently posted about it, with FKA Twigs writing, “I got turned down today for not trying hard enough.”
Some on Twitter questioned whether Halsey’s complaint was a proprietary form of TikTok marketing, a claim the singer addressed head on. “I’m far too established to stir up something like this for no reason or resort to it as a marketing tactic, but I’m in too deep now so there’s no turning back.” they have posted.
Halsey also appeared to comment on the ongoing controversy in a May 22 post on her Instagram Stories. There they wrote: “Why would I just happen to lie about this lmao.”
Halsey and Astralwerks representatives did not immediately respond to requests for additional comment.
https://www.independent.co.uk/arts-entertainment/music/news/halsey-fake-viral-tiktok-single-b2085562.html Halsey: The record label is answering the singer’s claim that it will not release a new song without a “viral TikTok moment”.