Gucci heirs say ‘House of Gucci’ depicts family as ‘thugs’

FILE PHOTO: UK Film premiere 'House of Gucci' at Leicester Square in London
FILE PHOTO: The cast of Salma Hayek, Jared Leto, Adam Driver and Lady Gaga arrive for the UK Premiere of “House of Gucci” at Leicester Square in London, Britain, November 9, 2021. REUTERS/ Henry Nicholls

November 30, 2021

(Fix typo in subject line)

FLORENCE, Italy (Reuters) – The heirs of Aldo Gucci, the man who turned the Florentine label into a global phenomenon, are unhappy with the way their family is portrayed in the film’s “House of Gucci” by Ridley Scott, starring Lady Gaga, Adam Driver, and Al Pacino.

The film, which opened last week in cinemas worldwide, centers around the murder of the family of Maurizio Gucci, who was gunned down in 1995 in the hallways of his elegant Milan office by the family of Maurizio Gucci. an assassin hired by his estranged wife, Patrizia Reggiani.

Jeremy Irons, who plays patriarch Rodolfo Gucci, said in an interview with Reuters this month the story was irresistible, calling it “bold, and brazen and blingy, Italian”.

Descendants of Aldo Gucci, son of company founder Guccio Gucci, begged to disagree.

“Despite claims that the work seeks to tell the ‘true story’ of the family… the film conveys a narrative that appears to be accurate,” they said in a statement.

The film’s producer did not bother to consult the heirs before describing Aldo Gucci – the company’s president for 30 years – and members of the Gucci family as ignorant thugs. and indifferent to the world around.

“This is incredibly painful from a human point of view and an insult to the legacy on which the brand is built today.”

The family took particular issue with what they say is that the film represents Reggiani, played by Lady Gaga, “as a victim trying to survive in a masculine and chauvinistic corporate culture”.

“This cannot be further from the truth. In the 70 years of history that Gucci is a family business, it always embraces. Indeed, it was precisely the 1980s – the historical setting in which the film is set. establishment – there are a number of women in the top positions, and not just family members”.

The family, which no longer has any ties to the Gucci brand, now part of French luxury group Kering, said it reserves the right to “take whatever action is necessary to protect its name, image and reputation”. value for themselves and their loved ones”.

(Reporting by Silvia Aloisi and Silvia Ognibene; Editing by Gareth Jones)

Source link Gucci heirs say ‘House of Gucci’ depicts family as ‘thugs’

Caroline Bleakley

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