GOP “Boot Camp” teaches candidates how to run “data-driven” campaigns

RALEIGH, NC (WNCN) — About two dozen campaign workers from the Southeast are meeting in the basement of the Republican Party headquarters this week.

Anything to talk dates – and how all those numbers can help in November.

“The great thing is that we’ve put all this money into this information,” said Justin Kemp, deputy chief data officer for the Republican National Committee. “But if we don’t have the human capital to support this then it’s really wasted. And so we’re trying to invest that human capital in partnership with the NRC in North Carolina.”

They call it a “boot camp,” and it’s designed to introduce candidates and their staff to interpreting data from polls, models, and the public electoral roll and using it in their campaigns.

“They take all the data and actually have it converted into voters,” said Savannah Viar, the RNC’s Southeast regional communications director.

An example according to Kemp: people who voted for Democrat Joe Biden in the 2020 presidential election who may have less support for him in 2024.

“Our modeling helps us say, ‘OK, there’s this group of voters across North Carolina who are turning their backs on Biden because of his policies,'” Kemp said. “Let’s hand this to Republican candidates across the state to say, ‘Hey, talk to them about your message on the cost of living, lowering the price of gas, crime and safety.'”

Republicans in recent months held similar events across the country, with experts speaking in 30- to 45-minute blocks on topics from television optimization to list building or voting goals.

About 25 people were scheduled to gather in the basement of the NCGOP in downtown Raleigh on Thursday and Friday because “it’s the only place we have room,” Viar said.

To get a seat, you must work for a Republican campaign.

“No matter what level you’re at, if you consider yourself a Republican agent, we want you there to help collaborate and learn,” Kemp said.

Campaigns that want those data files can get them through the state Republican Party, which makes them available to candidates and their staffers, Kemp said. It helps that raw voter file in North Carolina is public knowledgemaking it easier to assemble and analyze than other states.

“What we’re doing at the RNC level is we’re doing a lot of the really hard, scary work of collecting the files,” he said. “Getting that data into a usable format is quite a task and requires many hands. So we’re trying to take a lot of that work off the shoulders of the campaigns and then bring it to them in the form of a good user experience in different apps and different features that they can easily absorb and put into action.”

Kemp says the power of a data-driven campaign is efficiency.

“They have a lot of voters across the state,” Kemp said. “And you need to be able to quickly understand what issues are most important to them, what drives their votes, who is most likely to vote in this election, and be able to just talk to them in an efficient way. “

https://www.cbs17.com/digital-stories/gop-boot-camp-teaching-candidates-how-to-run-data-driven-campaigns/ GOP “Boot Camp” teaches candidates how to run “data-driven” campaigns


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