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First, take a look inside the first Amazon clothing store that could transform shopping as we know it.

AMAZON plans to open its first physical clothing store later this year in Los Angeles.

The online company announced on Thursday that Amazon Style will launch as the company’s first physical location where customers can shop for women’s and men’s clothing, shoes, and accessories.

Shoppers can use the app to send items to the store's fitting room or directly to the pick-up counter

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Shoppers can use the app to send items to the store’s fitting room or directly to the pick-up counterCredit: Youtube/Amazon
The store's fitting rooms are interactive, with touch screens that customers can use to request different sizes or colors for their selected items

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The store’s fitting rooms are interactive, with touch screens that customers can use to request different sizes or colors for their selected itemsCredit: Youtube/Amazon

Follow website.

Most of the store’s clothing will be in the back of the facility, with a sample of each item displayed on the sales floor.

Amazon Style customers will use the Amazon Shopping app in-store to scan a sample item’s QR code to view additional product sizes, colors, reviews, and details.

Shoppers can use the app to send items to the store’s fitting room or directly to the pick-up counter.

The store’s fitting rooms interact with each other, with touch screens that customers can use to request different sizes or colors of the items they have selected.

As customers browse the store and scan for items, Amazon’s algorithms suggest other items they might want to buy on the Shopping app.

The retail location will be located in the Los Angeles suburb of Glendale, California.

Amazon has become the largest clothing retailer in the US since it started selling clothing in 2002, according to a report by Forbes at the beginning of last year.

Still, in-store purchases are still important to consumers, according to Simoina Vasen, chief executive officer of Amazon Style.

“Customers like to combine online shopping and in-store shopping,” Vasen told CNN. “And that’s no different in fashion.”

“There are so many great brands and designers out there, but discovering them isn’t always easy.”

The physical store will also allow customers to return their Amazon items at the location or order them online and pick them up there.

According to their website, Amazon Style will invite some customers to experience the store before opening later this year.

In other physical Amazon stores, some allow customers to pay by scanning the palm of their hand.

Amazon buyers should be careful, Phishing emails on Amazon are now up 500%.

Amazon Style customers will use the Amazon Shopping app in store to scan a sample item's QR code to view additional sizes, colors, reviews, and product details.

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Amazon Style customers will use the Amazon Shopping app in store to scan a sample item’s QR code to view additional sizes, colors, reviews, and product details.Credit: Youtube/Amazon
Amazon Style will feature a range of brands customers recognize and love, and include new and emerging designers.

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Amazon Style will feature a range of brands customers recognize and love, and include new and emerging designers.Credit: Youtube/Amazon
The physical store will also allow customers to return their Amazon items at the location or order them online and pick them up there.

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The physical store will also allow customers to return their Amazon items at the location or order them online and pick them up there.Credit: Youtube/Amazon

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https://www.thesun.co.uk/tech/17394323/amazon-style-physical-clothing-store-los-angeles/ First, take a look inside the first Amazon clothing store that could transform shopping as we know it.

Caroline Bleakley

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