FDA approves innovative new “spiral” tampon shape

It’s not your mother’s tampon.

That’s the promise Made by a San Francisco based startup sequel, whose The design of the spiral tampon was approved by the US Food and Drug Administration this month.

Ever since the tampon was invented in 1931 to contain menstrual flow, its design has remained largely the same.

Until four years ago, Stanford classmates and Sequel co-founders Greta Meyer and Amanda Calabrese introduced their new spiral tampon – with diagonal grooves — as a class project.

After receiving $5 million in funding and FDA approval, Meyer and Calabrese are ready to market Sequel as an “enhanced product experience” for all menstruating people.

“The intention behind our design, which has a spiral dimple on the outside, is that these grooves are meant to lengthen the flow path and therefore increase flow velocity [the tampon] absorb more easily”, Meyer said NBC News on Friday.

It is believed that a typical tampon with a straight flow path will result in leakage.
Typical tampons have been around for 90 years and there have been hardly any innovations. Sequel’s newly FDA-approved design challenges the status quo.

The FDA’s declaring Sequel safe for consumers was a “big milestone for the company,” Meyer continued, but there’s still a long way to go.

The menstrual product industry has historically resisted interference. Although a handful of startups have focused on sustainable alternatives in recent years, Sequel is instead trying to differentiate itself through product design.

As a Calabrese told the Wall Street Journal“[Investors] Make sure there are players that have dominated this industry since we first launched this product… and that they are not being challenged at the actual product level.”

It is recommended that the Sequel helical flow path uses a helical design for increased absorption.
Sequel’s website urges consumers to consider “the flow” of their new design, which attempts to increase the absorption of the product.

The Sequel co-founders hope to partner with boutique gyms in the coming months before selling spiral tampons online in late 2023.

In 2022, tampon maker Proctor & Gamble accounted for nearly 40% of domestic tampon sales.

To shake up the industry, the Sequel co-founders have focused on building a social media presence and visibility at festivals like South by Southwest, where they hosted a panel titled “Periods on TikTok?!”. Shatter stigmas with content.”


DUSTIN JONES is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. DUSTIN JONES joined USTimeToday in 2021 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with DUSTIN JONES by emailing dustinjones@ustimetoday.com.

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