FILE PHOTO: A Facebook logo is displayed on a smartphone in this January 6, 2020 illustration. REUTERS/Dado Ruvic/Illustration
March 11, 2022
BRUSSELS (Reuters) – Facebook and Alphabet unit Google on Friday defended their online advertising deal after EU and UK antitrust authorities opened investigations into the agreement, which Google had codenamed Jedi Blue.
“The claims made about this agreement are false. This is a publicly documented, pro-competitive agreement that allows the Facebook Audience Network (FAN) to participate in our Open Bidding program along with dozens of other companies,” Google said in a statement.
“Meta’s non-exclusive bidding agreement with Google and the similar agreements we have with other bidding platforms have helped increase competition for ad placements,” Facebook, whose parent company was renamed Meta, said in a statement.
(Reporting by Foo Yun Chee; Editing by Mark Potter)
https://www.oann.com/facebook-google-defend-advertising-deal-investigated-by-eu-uk-watchdogs/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-google-defend-advertising-deal-investigated-by-eu-uk-watchdogs Facebook and Google defend ad deal under investigation by EU and UK regulators