ESSENCE Festival triumphantly returns to New Orleans

NEW ORLEANS, Louisiana – For three full days, the New Orleans Superdome drew hundreds of thousands of people to the Beauty Mardi Gras, Fan Zone, Merchant Market and other main attractions of the ESSENCE Festival.

As the exclusive entertainment partner, Disney brought its own iconic magic to the Big Easy.

From ABC7NY host Sade Baderinwa with the cast of Rise on Center Stage and host of the Disney-sponsored film festival, to Tamron Hall with characters from Wakanda to Drum Major Mickey, Disney was home.

“As Disney brings both the magic and the black joy for us, Essence brings that black joy. I just think it’s an incredible partnership made in heaven,” said Pauline Malcolm, Essence’s Chief Revenue Officer.

However, the Essence Festival is not just about fun and games. It’s also about encouraging discussion and action on issues important to the African American community, such as health, economic empowerment, and social justice.

“In many states that attack a woman’s right to vote, the same states are attacking the right to vote,” Vice President Kamala Harris said.

A highlight of the festival was a fireside chat with Vice President Harris and Keke Palmer – all part of a celebration preparing the next generation to carry on the fight.

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https://abc13.com/essence-festival-new-orleans-black-culture-superdome/12015757/ ESSENCE Festival triumphantly returns to New Orleans

Dais Johnston

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