EasyJet, the British low-cost airline, sparked a social media firestorm over the weekend after it posted a Holocaust-themed ad on its official social media account, showing a flight number tattooed on a customer’s arm.
The company deleted the post with the caption, “You never forget your first flight.”
“Never Forget” is a refrain often used when discussing the horrors of the Nazi genocide of European Jews during World War II.
The Nazis rounded up Jewish people from countries they occupied during this period and gave them numbers tattooed on their arms.
EasyJet was apparently unaware of the negative connotation of the post, which features a happy customer with the flight number tattooed on his forearm.
Jon Siva, a Twitter user, took a screenshot of the post before EasyJet deleted it.
“No easyjet. Please no,” Siva tweeted in response to the post, which quickly went viral.
“Because of this, corporate social media channels need to review and authorize content before it is shared,” Siva tweeted in response.
Another outraged Twitter user noted, “You weren’t thinking. Really bad judgement.”
EasyJet released a statement that read: “While this is a real image of a customer’s tattoo celebrating their first flight with us, we understand the concerns expressed and have therefore decided to remove the post.”
In 2009, EasyJet apologized after an in-flight magazine featured a photo spread of models posing against the backdrop of the Holocaust Memorial in Berlin, sparking outrage.
In 2020, the airline apologized after touting its flights to Italy by calling the country “the land of mafia and earthquakes”.
https://nypost.com/2022/04/11/easyjet-apologizes-for-holocaust-themed-ad-post/ EasyJet apologizes for ‘Holocaust’ themed ad post.