COMPARISON The market pulled ads with the Russian name Aleksandr Orlov on the news bulletins due to the Ukraine war.
The comparison site said it wanted to be “sensitive” to when ads featuring fictional characters were aired.
It’s watching as they show up to make sure they don’t clash with news stories or run at inappropriate times.
Compare the Market’s meerkat that became famous with “Samples!” slogan.
It is credited with helping the company increase visitors to its website by 80% when it first launched in 2009.
Aleksandr’s character is the ‘executive director’ of Compare the Meerkat, other characters include IT head Sergei and meerpup Oleg.
The sanctions against Russia include a crackdown on financiers who made Britain their home, pressuring the brand to give up its mascot.
A Comparethemarket.com spokesman said: “Compare the Market meerkats are fictional characters. They have no connection with Russia and the current situation.”
“We’re constantly reviewing our ads to make sure we’re responsive to the current situation.”
The UK, US and EU have stepped up sanctions against Russia in recent days.
They have gone so far as to ban some Russian banks from accessing the financial messaging service SWIFT and not allow any of its planes to land or depart and fly over EU territory.
Russian banks began racing as Western sanctions sent the ruble into a free fall.
Pictures show long lines outside cash machines in St Petersburg as locals race against time to withdraw their savings before it’s all wiped out.
Fears of an economic fallout in Russia continued to grow as Western sanctions began to take effect, threatening to wipe out the purchasing power of the ruble and destroy the savings of ordinary Russians.
Russia’s central bank has raised interest rates from 9.5% to more than 20% in an attempt to stem the downtrend of the country’s ruble.
https://www.the-sun.com/money/4792473/compare-the-market-stops-adverts-russian-meerkat/ Compare the Ad Stop Market to the Russian meerkat that appeared in the news due to the invasion of Ukraine