Coca-Cola introduces a unique flavor first

(CNN) – The new taste of Coke is out of this world.

At least, that’s the idea behind Coca-Cola Starlight, a new limited edition version of the regular and sugar-free classic soda.

After deciding to discontinue half of its portfolio a few years ago, ditching outdated but beloved drinks including Tab and Odwalla, the soft drink giant has focused on promoting its core product. mine, Coke. Starlight is the first beverage from Coca-Cola Creations, a new innovation platform.

Unlike “cherry” or “vanilla”, it’s not immediately clear what “starlight” tastes like. So Redditors have discovered images of the new product online a few months ago shared some new drink flavor theories. Some say they’ve spotted the mysterious new product on retailer websites ahead of its official launch, which is expected next week.

Someone guessed raspberry, because “a quick Google search says space tastes like raspberries”. (Astronomers think the center of the galaxy might taste like raspberries and smell like rum, according to a 2009 Guardian article. Delicious! And not a bad idea for Coca-Cola, which is rolling out left and right versions of its drink.) More recently, a Youtuber tried the product noted after tasting “chocolate [and] graham crackers. “That led another Redditor to guess that the taste was”s’mores. ”

On Thursday, Coca-Cola finally unraveled the mystery. Arrange. The company’s explanation is…well, see for yourself: Starlight is “space-inspired” featuring “notes reminiscent of stargazing around a campfire, as well as a sensation of cool, evocative sensations sensation of a trip into frigid space,” the company said in a release.

So maybe s’mores?

In addition, it is red. Or in the company’s words, “Coca-Cola Starlight combines great Coca-Cola flavor with a bit of a surprise, including red.”

For this reporter, after tasting a sample of the sugar-free version offered by the company, that last sentence was just a summary. Drinks don’t taste like space travel or sitting around a campfire. However, it tasted like a sweeter version of Coca-Cola. And it’s definitely red.

Starlight is getting the full Coca-Cola Creations promotion, including a digital marketing campaign featuring pop singer Ava Max.

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https://nbc-2.com/news/weird/2022/02/18/coca-cola-introduces-a-first-of-its-kind-flavor/ Coca-Cola introduces a unique flavor first

Tom Vazquez

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