Channel 4 will broadcast 1,000 hours of hit shows 8 out of 10 cats to SAS: Who dares wins, on YouTube after striking a deal with the platform.
The lucrative deal comes at a good time for the broadcaster threatened with privatization.
It will sell advertising around the shows, which will be available free of charge and which it hopes will be seen by young viewers (YouTube is used by 98% of 18-34 year old internet users monthly).
“Innovative strategic partnerships are Channel 4’s specialty and this new relationship with YouTube is another one that will ensure we continue to expand our reach with young viewers and build on our unrivaled digital success,” said Alex Mahon, Channel CEO 4.
“Together with YouTube we have created a powerful consumer channel full of our brilliant Channel 4 content.
“This will appeal to even more viewers with YouTube’s greater reach and digital scale.”
A mix of popular old shows and new releases will be available on YouTube later this month. The new series only land on YouTube after they have aired on TV and been available to stream on All4 for 30 days.
8 out of 10 cats, Location, location, location, Nikki Grahame: who is she?, SAS: He who dares wins and The Dog House are among the shows that are made available.
https://www.independent.co.uk/arts-entertainment/tv/news/channel-4-youtube-watch-free-shows-b2077325.html Channel 4 airs 1,000 hours of hit shows on YouTube – for free