Chanel is on fire because of this Advent calendar controversy

TikTok user Elisa Harmon received nearly 550,000 views post she made her own high-end Chanel Advent calendar. Some of the items in the box were impressive: When she opened a bottle of eau de parfum number 5, she exclaimed, “Ohhh! Merry Christmas!” Others are much less so. Harmon says a mini Chanel-themed snow globe, “looks like it came out of a bubble gum machine.” When she received a bottle-shaped patch—yes, the kind a doctor might give a child after a physical exam—she realized: “I’m done,” announced Harmon.

In a follow-up video, Harmon explains that although Chanel’s website includes photos of all the items on the calendar, she bought hers at a store, so she couldn’t know what she gets for her money.

She is not alone. Comment on the Chanel page include: “Just wish there were more products that look like the real thing instead of stickers or mini bracelets” and “While I’m delighted to receive this, [I] was very disappointed in value. Some items are great, but in terms of total cost it doesn’t live up to expectations. “

The answer seems to have surprised the luxury brand. Chanel released a statement (via WWD) says in part “We’re…sorry that this calendar might disappoint some”, but the uniqueness of the holiday special “makes it a true collector’s item that won’t go unnoticed.” Its value cannot be summed up by the products it contains.”

The president of Chanel SAS also told WWD privately: “We obviously see that you have to be careful and therefore in the future we will certainly be much more cautious.”

https://www.thelist.com/680573/chanel-is-under-fire-for-this-advent-calendar-controversy/ Chanel is on fire because of this Advent calendar controversy

Bobby Allyn

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