Campaign by a British photographer to mark the anniversary of George Floyd’s death

A British photographer launched a campaign to mark the two-year anniversary of George Floyd’s death.

Cephas Williams’ 929 campaign, which can be seen on billboards across London, will pay tribute to Mr Floyd and continue the conversation about systemic racism.

A virtual vigil organized by Mr Williams will be held at 9.29am on Wednesday to draw attention to the time it took for Mr Floyd to be killed.

Mr Williams told the PA news agency: “Nine minutes and 29 seconds has been revealed as the time it took George Floyd to lose his life.”

Mr Floyd was killed on May 25, 2020 by Minneapolis Police Officer Derek Chauvin, who knelt on his neck despite saying “I can’t breathe” multiple times.

The news of Mr Floyd’s death was particularly poignant for Mr Williams as it happened the day before his son Zion was born.

It inspired Mr Williams to write a letter to his son to outline his aim of working towards dismantling systemic racism through his organization Black British Network.

In the letter, Mr Williams wrote: “My concern is that if we stand idly by and do not take bold and tangible steps forward at this crucial time of awakening, perhaps when you are my age you will write a letter to your son or your daughter.

“I just can’t stand by and let that happen.

“This isn’t the kind of world I want to leave behind for you, so I’ll do my best to change it.

“So I’ve become not only a father, but also a custodian of the future – our future – and I share that responsibility with all my colleagues.”

Since its release in 2020, Letter to Zion has been signed by 44 leaders who have pledged to support the conversation to drive systemic change for black people in Britain.

Mr Williams said: “The reason I can talk about this now is because I have a billboard by my side and I’m in an influential position.

“That’s part of what we need to develop, I shouldn’t have to activate it that way.

“The nature of life means there will always be hope, (but) I feel like sometimes talking about hope is an excuse for leaders to do altruistic things.

“I think it’s less about hope and more about healing.”

To learn more about the 929 campaign, visit Campaign by a British photographer to mark the anniversary of George Floyd’s death

Bobby Allyn

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