Biggest celebrity lingerie empires – from Rihanna’s $1 billion payday to the Love Island star who deserves it

THE market for celebrity lingerie is holding up better than a pair of ruffled suspenders — with Rihanna’s brand poised to add $1 billion to her personal fortune when she goes public.

and The pop star isn’t the only famous name whose underwear is a big draw.

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Here, Grant Rollings takes a look at the celebs who pull up the bra when it comes to flogging underwear and reveals each one’s net worth.

Maura Higgins – Net worth of £1million

The Love Island Star has been working with adult brand Ann Summers for almost three years.

At Christmas, fans got a special gift as she posed in a cheeky Santa Claus outfit that included thigh-high lace suspenders.

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Maura from Ireland said: “I felt amazing wearing them.”

The 31-year-old has bagged £500,000 from the deal with the lingerie giant and her collaboration with online fashion retailer Boohoo.

Liberty Poole – Net worth of £1million

Dancing on Ice participants Liberty Poole has been the face and body of a number of clothing lines since she left Love Island last year.

That includes The Liberty Loves Collection for Boux Avenue, which she launched in October for a five-figure deal.

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Liberty, 22, said: “Lingerie is so empowering, it can make you feel amazing and I want you all to feel that too.”

She has also signed deals with a fake tan brand.

David Beckham – Net worth of £500m

golden balls has supported H&M, Calvin Klein and M&S underwear for the past decade.

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The former England captain has decided to pass the role on to the next generation, admitting: “I’m not sure a lot of people want to see me walking around in underwear for much longer.”

Recently, his 17-year-old son Cruz posed in boxer shorts for iD magazine.

Dita Von Teese – Net worth of £16million

THE burlesque beauty branched out into racy lingerie a decade ago.

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Like Rihanna, she started her own makeup brand before entering the lingerie market.

Her first Von Follies collection featured a range of corsets and 1920s-inspired pieces with lots of lace and ties.

These days, Dita, 49, sells lace lingerie, including suspenders and G-strings.

Liam Payne – net worth of £46million

THE handsome former One Direction singer got used to posing in his panties.

He even snuggled up in bed with a nude Stella Maxwell when he launched his collection with German brand Hugo Boss in 2019.

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Liam, 28, said: “Before the deal with Hugo, I went to my gym and said, ‘I’m going to get an underwear ad.’ I just wanted to do it. I knew I could do it.”

Kim Kardashian – Net worth of $1.4 billion

The reality star’s shapewear brand Skims is valued at £2.45 billion.

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Their relax-at-home range boomed when people were forced to work from home.

Kim, who recently complained that other women aren’t working hard enough, said: “I’m happy that we launched our first loungewear set just a few months before the pandemic.”

Rosie Huntington-Whiteley – Net worth £23million

THE English model and Transformers actress designed an exclusive lingerie collection for Marks and Spencer.

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This has caused the retailer’s bra sales to soar 40 percent over the past year.

Rosie, 34, described her latest collection as “a delicate blend of lace, silk and satin”.

It is estimated that one in 50 women in the UK owns a Rosie bra.

Heidi Klum – Net worth of £120million

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THE Victoria’s Secret Angel spread her wings in 2015 to create her own lingerie collection called Heidi Klum Intimates with lingerie expert Bendon.

But the 48-year-old supermodel says she also enjoys going without underwear from time to time.

She revealed, “As much as I love wearing nice lingerie and clothes, I also love not wearing too much.”