Apple tells suppliers demand for iPhone 13 lineup has waned – Bloomberg News

FILE PHOTO: Apple iPhone 13 models are pictured at an Apple Store on the day Apple’s new iPhone 13 series goes on sale, in Beijing, China September 24, 2021. REUTERS / Carlos Garcia Rawlins

December 2, 2021

(Reuters) – Apple Inc has told its component suppliers that demand for the iPhone 13 lineup has slowed, Bloomberg News reported on Wednesday, citing people familiar with the matter, signal that some consumers have decided not to try hard-to-find articles.

The company previously cut iPhone 13 production by 10 million units due to a global chip shortage, but now it has informed suppliers that those orders may not come true. the report said.

Apple and several suppliers 3M Co, Broadcom Inc and Advanced Micro Devices Inc did not immediately respond to a request for comment from Reuters.

The global chip crisis, initially caused by high demand for smartphones and personal devices during the coronavirus pandemic, has affected the auto industry and disrupted production by companies. companies from Apple to GM.

In October, Apple CEO Tim Cook warned that the impact of supply constraints, which cost the company $6 billion in revenue in the fourth fiscal quarter, would be worse in the holiday quarter. Holidays and chip shortages are affecting most of the company’s products.

Nikkei reported last month that Apple is even cutting production of the iPad tablet to allocate more components for the iPhone 13.

(Reporting by Maria Ponnezhath in Bengaluru; Editing by Arun Koyyur)