Apple announced on Tuesday that it would host its fall event on September 12, laying the groundwork for the unveiling of a new line of iPhones and smartwatches, analysts said.
The event will be held at the Steve Jobs Theater at its headquarters in Cupertino, California, hosted by the World’s Most Valuable Company.
Wall Street analysts said Apple will try to lure buyers with a slew of new features for its flagship device as the launch comes amid a global slump in smartphone demand.
Apple saw iPhone sales fall 2.4% in the fiscal third quarter — a rare drop for the product that’s fueled the company’s growth for years.
According to Ming-Chi Kuo, an analyst at TF International Securities, the most expensive variant of the new generation iPhone will feature a periscope camera that could improve zoom capacity by five times or more.
According to a report by Bloomberg News, the expected lineup of watches could feature a new processor based on Apple’s A15 Bionic chip, already used in previous iPhone models, and boost performance.