30 tops the charts with 261,000 sales, 2021’s biggest opening week to date, surpassing ABBA Journeys (204,000), OCC report.
It was the biggest first for an LP since Ed Sheeran’s Divide in 2017, and the biggest start to a female solo album since Adele’s last, 25, in 2015.
Out of that whole week, two-thirds of the 30 Combined sales were physical units, including 16,700 copies sold on vinyl, a market-leading result. Adele’s latest effort is also the most streamed album, with 55.7 million streams across its 12 tracks.
With her latest tiara, Adele ranked 4th from 4th. Her 2008 debut 19 spent a week at number 1 in 2011 21 spent 23 huge frames at the summit and in 2015 25 logged in 13 weeks at the top.
Adele has the lowest win rate in this particular race. In the middle of the week, period, 30 sold out more the rest of the Top 40 combined.
The Londoners clinched a rare double as “Easy On Me” spent its sixth consecutive week at the top of the Official UK Albums Chart. With her latest results, “Easy On Me” became Adele’s longest-running lead, beating out “Someone Like You”‘s 5-week reign in 2011.
This power ballad brings in 101,000 chart sales in the UK and 11.5 million streams, to beat another hit 30 new track “Oh My God” at #2 for the highest new entry of the week. The song from the album “I Drink Wine” came in at number 4.
Elsewhere on this week’s Official Albums Chart, Oasis starting at 4th place with their live recording Knebworth 1996 performing (via Big Brother). This is the Britpop legend’s first UK Top 10 album in 11 years.
While, Robert Plant and Alison Krauss‘second collaboration album Raise the roof (EastWest/Rhino) comes in at 5th, London rap group D-Block Europe takes Top 10 debut with their mixtape Home Alone 2 (D-Block Europe), new at 6th place; Of the elbow Dream of flying 1 (Polydor) started at 7th place; and James Blunt’s counter collection The stars at my feet (2004-2021) (Atlantic) new at 9th place.
https://www.billboard.com/music/music-news/adele-uk-charts-double-30-1235003228/ Adele Bag UK Doubles ’30’ Notches Huge Debut – Billboard