Is your food packaging up to date with the latest trends in the industry? In this article, you will learn how to elevate your packaging to match the retail’s and client’s expectations in order to increase your product sales in a competitive market.
PackLion has been following the ongoing trends in food packaging and will share everything you need to know to stay relevant. Keep on reading!
How to choose the right food packaging for your products?
The first thing you need to think about with food packaging is how delicate your product is, how fast it expires and what factors can affect its quality. That is because when it comes to food, you need to provide packaging with high durability and properties that will keep your goods fresh and good to consume for longer periods.
As for the appearance, following the food packaging trends is a great way to make sure clients feel drawn to your edible items. Be honest with the information you share on your packaging and use relevant photos and visual elements that match the contents of the box. And of course, explore customization and stick to your brand colors to be easily recognizable among competitor products.
3 important packaging trends for 2022
The first and most important of the food packaging trends we ought to look into is sustainability. Modern-day consumers are very passionate about sustainability and eco-friendliness, and it is sure to gain traction in the years to come as well.
Packaging your food with recyclable materials is a great way to make the initial switch from traditional to sustainable food packaging. Or even better, consider swapping plastic with more biodegradable and compostable materials like hemp, cardboard, or paper. There is also the alternative to explore edible packaging and promote the zero waste lifestyle.
Sustainable materials are all-natural and they help solve the environmental problems of pollution, carbon emissions, and excessive waste generation. Furthermore, smaller packaging saves more space and lowers your eco-footprint and transportation costs.
When it comes to food packaging trends, personalization plays a big role in how the food industry adapts to the gift sector’s expectations. When it comes to gifts, everybody loves customized products and confectionary packaging that seem a bit more personal and less commercial.
In fact, customers are significantly impacted by personalization. By tailoring your food packaging and targeting your clients individually, you can make your products appeal to a bigger audience. There’s a simple reason for this. The mere sight of your face, traits, or name on a product automatically makes you feel connected to it.
In the aftermath of the COVID-19 pandemic, consumer awareness of hygiene has increased drastically. And that food packaging trend is likely to persist in the next years. Individual packaging is expected for products that have direct contact with the skin, lips, or body, like food and beverages. Address these concerns by using tamper-proof packaging that protects against potential contamination.
How to choose the right materials?
Sometimes staying aware of food packaging trends is not enough to create food packaging of the highest quality. That is why it is also important to pay attention to the materials you use. In order to protect delicate items from damage, look for natural water-resistant materials with high durability and great protective qualities from heat and cold, sunlight, and humidity.
Avoid plastics, as they can actually release toxic chemicals under certain conditions and contaminate or affect the expiration of your beverages or edibles. Go for recyclable or biodegradable materials instead.