By Paresh Dave
(Reuters) – YouTube and Roku Inc on Wednesday announced a multi-year agreement to end a months-long battle over allegations of anticompetitive behavior and threats to strip its biggest video-streaming service. on the Internet from tens of millions of TV devices.
“Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV,” the company said on Twitter. “This agreement represents a positive development for our shared customer, making both YouTube and YouTube TV available to all who stream on the Roku platform.”
Google and YouTube owner Alphabet Inc’s Roku streaming platform have been openly hostile since April over technical and financial terms over the distribution of YouTube’s flagship app and YouTube’s YouTube TV service. it.
Roku has objected to what it describes as unfair terms like prioritizing YouTube in search results and updating its hardware. YouTube has described its efforts as consumer-friendly and said Roku is the one using its market power to forge a better deal.
Public fights over distribution agreements and the division of advertising revenue have become commonplace in broadcast and streaming video.
Roku removed the YouTube TV app from its channel store after its deal for that app expired. YouTube, which has more than 2 billion monthly users, threatened to pull its main app from Roku on Thursday, when the deal for the service ended.
Key apps like YouTube built into devices like Roku TVs and streaming media players are a major selling point for the hardware. And while its users can access YouTube services in other ways, the multi-year agreement prevents a threat to Roku’s business.
Roku said last month it had 56.4 million active accounts.
(Reporting by Paresh Dave; Editing by Sherry Jacob-Phillips)
https://wsau.com/2021/12/08/youtube-stays-on-roku-devices-as-companies-strike-multi-year-deal/ YouTube still uses Roku devices as companies reach multi-year agreements | WSAU News / Talk 550 AM · 99.9 FM