Will Smith may have beaten Chris Rock at the Oscars, but ultimately it’s his own public image that has taken a hit.
Data on Q-Scores, which measure celebrity star power and attractiveness, shows Smith’s numbers plummeted in the months following his actions that led to his resignation from the academy, Variety reported Thursday.
Before the slap, the 53-year-old The Pursuit of Happyness star ranked in the top 5 or 10 most highly rated actors in America in the polls, which are usually conducted in January and July each year. That put him in good company, according to Variety, including popular actors like Tom Hanks and Denzel Washington.
Smith’s positive Q-score, however, fell from 39 in January to a staggering 24 in July, in what Q Scores executive vice president Henry Schafer called a “very significant and precipitous drop.”
A positive Q-score of 24 means that 24% of the 1,800 Americans surveyed—ages 6 and up—name him as one of their favorite personalities.
At the same time, Smith’s negative Q-score more than doubled from less than 10 to 26.
The average negative Q-score is around 16 or 17, according to Schafer.
The contestants also didn’t keep Jada Pinkett Smith’s name — to borrow a phrase from her husband — from their “f–king mouths.” His 50-year-old wife’s positive score was already low at 13, Variety reported, and it dropped to 6 after her husband confronted Rock for comparing her baldness to “GI Jane,” a character portrayed by Demi Moore in the war movie from 1997 played .
Meanwhile, Pinkett Smith’s negative score went from 29 to 44.
However, Rock’s stats did not change after the incident: his positive number remained at 20, while his negative number remained at 14.
However, the 57-year-old comic’s ranking on a separate Q-Scores scale, which measures a celebrity’s public awareness, rose from 66 to 84.
Smith publicly apologized to Rock in a tearful YouTube video in July, but claimed he was told the “Everybody Hates Chris” star was “not ready to speak one-on-one with Smith.”
Smith’s daughter Willow, 21, defended her father’s violent response in a recent interview with Billboard.
“I see my entire family as human beings and I love and accept them for all their humanity,” said the “Maybe It’s My Fault” singer.
“Because of the position we are in, sometimes our humanity is not accepted and we are expected to behave in ways that are not conducive to healthy human living and are not conducive to honesty,” says added them.
https://nypost.com/2022/08/18/will-smiths-star-power-dropped-big-time-after-oscars-slap/ Will Smith’s star power plummeted after the Oscar smack