Why did Drake turn down his Grammy nominations?

Drake before being cut during his speech at the 2019 Grammy Awards. Drake before being interrupted during his speech at the 2019 Grammy Awards: “If there are people with regular jobs who are in the rain, in the snow, spending their hard-earned money on tickets to the shows. your performance, you shouldn’t” i don’t need this right here. “

Drake has now taken the very unusual step of turning down his Grammy nominations. So what does this mean for the music industry’s biggest awards ceremony?

It was a move that seemed unthinkable to most artists. But earlier today, Drake took the extremely unusual – and possibly unprecedented – step of actually turning down his latest Grammy nominations.

Even more interesting is that the Recording Academy, the body that oversees the Grammy Awards, made the request. Accordingly, Drake is no longer nominated for a Grammy 2022.

According to Variety, Drake’s agency specifically requested that the Recording Academy remove rapper name from consideration for Best Rap Album (for Certified Lover) and Best Rap Performance (for “Way 2 Sexy,” also featuring Future and Young Thug).

As for other nominations in those categories, this is a good development – at least from an award-winning standpoint. Now, the pool of candidates in those categories will narrow. “Instead of giving one nomination to those who received the sixth most votes… the voting for those two rap categories will be conducted with only four nominations, presumably because the voting period has already begun; The Grammy ballots were posted for members to vote on Monday morning,” Variety reported.

Variety also speculated that Drake wasn’t even submissive Certified Lover or different songs to consider Album, Song or Record of the Year.

Drake did not say why he ‘returned’ the nominations. But despite the unexpected step, it was not a complete surprise. Drake has been a major critic of the Grammys and the Recording Academy for many years. And part of that stems from Drake’s repeated tantrums.

So how many Grammy Awards does Drake have?

The answer is only four. In 2013, Drake won Best Rap Album for Take care. In 2017, he won two Grammy Awards – for Best Rap Song and Best Rap/Sung Performance for “Hotline Bling”. And in 2019, Drake won Best Rap Song for “God’s Plan”.

Sounds good, unless you think Drake was nominated forty-seven times since 2010. Sure, no artist has won a Grammy, but that conversion rate is staggeringly low considering Drake’s cultural impact. It’s also surprisingly low-key considering that Drake is easily one of the most influential rappers in the world – and his impact certainly extends far beyond rapping.

It’s also the frustration Drake has expressed about the Grammy-winning process. After all, why does Drake only win awards specifically for rap, when rap is such a huge genre?

In 2019, Drake vented those frustrations after winning Best Rap Song. In a speech that was eventually cut, Drake ask harsh questions whether artists should win the Grammys. “Look, the point is, you’ve won if you have people singing your song word for word, if you’re a hero in your hometown,” Drake declared in his protest speech. “Look, if there are people with jobs that regularly rain, snow, spend their hard earned money buying tickets to your shows, you don’t need this right here. I promise you, you won. ”

But perhaps Drake’s mild-boiled beef with the Recording Academy took off when the Grammys turned down a nomination for The Weeknd last year.

The 2021 Grammy week failure is one of the biggest in Grammy history.

So what happened? Somehow, the Grammy nomination committee refused to recognize the Toronto-born artist despite the huge success of The Weeknd’s After many hours album. The album enjoyed serious chart success with songs like “Save Your Tears” and “Blinding Lights,” the latter easily becoming one of the biggest hits of the year. The Weeknd was clearly a commercial success, although his cultural impact in both music and broader entertainment annoyed fans.

In a way, the Grammy’s snubs are part of what makes the show so appealing and controversial. But instead of dying after a round of water-cool conversations on Monday, The Weeknd’s snubs could have made a lasting impact on The Grammys’ fame and importance. This moodiness feels different – and creates a ripple effect for Drake.

Last year, Drake called for a replacement for the Grammys following the derision of The Weeknd. “I think we should stop letting ourselves be shocked every year by the difference between influential music and these accolades and just accept that what was once the highest form of recognition can’t be. It’s important to artists that exist now and those that come after,” Drake wrote on Instagram.

“It’s like a relative you always expect to fix, but they won’t change their ways. The other day, I said The Weeknd was a key to Album or Song of the Year along with countless other plausible assumptions, and it never went that way. This is a great time for someone to start something new that we can build over time and pass on to generations to come.”

To the derision of the elite, The Weeknd announced that he would boycott Grammy forever. After declaring the Recording Academy to be “corrupt” and rife with “secret committees”, the artist was officially removed from the Grammy Awards. “Due to confidential committees, I will no longer allow my music production label to participate in the Grammys,” he clarified.

The Weeknd seems to leave the door open for future reconciliation. But according to details revealed by Digital Music News, The Weeknd could also turn down three nominations received for the 2022 Grammy Awards, specifically for guest artist and songwriter roles.

Obviously, the loss of two of the biggest musicals in the world is bad news for the Grammys. But that’s hardly the biggest problem the Recording Academy faces.

The Grammy ratings have been sliding for years, most recently at an all-time low.

Most recently, the 2021 Grammy Awards announced disastrous overall ratings and viewership results. The program is rated 2.1 in the coveted 18-49 demographic – down 61% from 5.4 in 2020.

In total, 8.8 million fans watched the 2021 Grammy Awards, every Adweek, despite performances by Cardi B, Taylor Swift, Billie Eilish, Post Malone, Harry Styles, BTS, and others. Lowest total viewership of any Grammy TV show to date, including 2020 Controversial event (attracts 18.7 million followers) and the 2006 Grammy Awards, which previously claimed the difference between the sparsest audience of 17 million followers.

To be fair, the Grammy Awards aren’t alone. We’ve tracked a massive drop in a number of music award shows, as well as non-music shows. For example, in the sports world, leagues like the NBA have seen a terrifying drop in ratings, and even the Super Bowl posted significantly low rating in 2021.

Part of that drop could be due to changes caused by the global pandemic. But the Grammys face some huge challenges as they try to restore lost ground. Audiences are rapidly shifting away from the string of serious, linear performances and back-slaps that have defined the Grammys for decades. People don’t sit around eating popcorn while waiting for the next award speech. And they haven’t done that in years.

This raises an important question: how much effort should artists put into winning a Grammy?

For Drake, one of the biggest artists in the world, the math behind winning a Grammy is different. But what about others?

The Grammys still generate a huge spike for artists, and very few have benefited from returning their nominations. However, some may be disappointed with the ultimate impact of a Grammy nod. Or, in the case of musician and band Jon Batiste, eleven nominations.

That’s right: on November 24, the Grammys made 11 nominations for Batiste, the most of any artist. However, the impact is less than you imagine.

According to Chartmetric, Batiste has seen a rapid increase in engagement across 16 different platforms tracked by the analytics firm, including Spotify, Apple Music, TikTok, Twitch, Wikipedia and more. However, the spike quickly dropped, landing in a slightly elevated position.

The result was a surprise for 11 nominations. Of course, Jon Batiste probably has no intention of canceling his nominations. But the results suggest that “Music’s Biggest Night” is packing a smaller punch than ever – and is seeing serious erosion of its relevance.

Against that backdrop, Drake’s decision to decline the Grammys might have been an easy decision to make.

https://www.digitalmusicnews.com/2021/12/06/drake-grammys-turns-down-nominations/ Why did Drake turn down his Grammy nominations?

Caroline Bleakley

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