Tech

WhatsApp bids ‘to conquer America’ with anti-iMessage ad at Championship game this weekend

WHATSAPP is launching a massive marketing campaign in the US to compete with messaging services like Apple’s iMessage.

The messaging app is kicking off its first marketing push in the US at this weekend’s AFC Championship match.

WhatsApp is launching a massive marketing campaign in the US

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WhatsApp is launching a massive marketing campaign in the US

WhatsApp is already one of the most popular messaging platforms as it has more than 2 billion users worldwide.

However, the majority of WhatsApp users do not live in the US but in countries like India and Brazil.

For this reason, Meta, the parent company of WhatsApp, is launching a comprehensive marketing campaign that it hopes will drive more Americans to use the messaging app.

The marketing materials will mainly focus on WhatsApp’s encryption services and privacy features, for which the app is mostly known.

The campaign will kick off this Sunday with an AFC Championship in-game TV ad that will reportedly compare unencrypted messages to a stranger opening someone’s mail.

Meta is also planning to supplement its TV commercials with commercial billboards across the country.

The overarching goal of the campaign was to highlight WhatsApp’s security features when compared to unencrypted forms of messaging like SMS, which are used by Android devices.

As of 2021, there are more than 129 million Android users in the United States, according to Statistawhich means millions of people are at risk of vulnerable data breaches by third parties.

Apple iPhones also default to unencrypted SMS and MMS when the device is not using the internal iMessage feature.

“What we are seeing in the US is that, especially in the last few years with COVID, people are doing more with their lives online,” Meta head of WhatsApp Will Cathcart told The Verge.

“But there is a real gap in how well people are using services with end-to-end encryption in the United States compared to anywhere else in the world,” he added.

Cathcart also notes that the company is working on a feature that will allow you to seamlessly sync chat history from iOS devices to Android devices and vice versa, which he believes will be a big selling point for users. use WhatsApp in the United States.

WhatsApp will likely introduce its encryption feature in its marketing materials.

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WhatsApp will likely introduce its encryption feature in its marketing materials.

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https://www.thesun.co.uk/tech/17475684/whatsapp-usa-anti-imessage-ad-championship/ WhatsApp bids ‘to conquer America’ with anti-iMessage ad at Championship game this weekend

Caroline Bleakley

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