Steven Spielbergcritically acclaimed West story announced a low opening day of $4.1 million from 2,820 theaters at the box office Friday (December 10) for a disappointing domestic cume in the $10 to $11 million range.
The good news: if those predictions hold, 20th Century movies and Disney will take #1 on the chart ahead of Disney Animation’s hold. Encanto.
West story was hoping to rake in at least $13 million at the start. Musicals face a huge challenge in times of pandemic because they rely on older people and especially older women. By far, audiences over the age of 35 are the most comfortable returning to theaters.
The film earned an A CinemaScore from audiences, while the largest quarter were ticket buyers over the age of 55 (26%). More than half of the audience is over 35 years old.
The overall marketing campaign positioned the film as an event picture and love story rather than a musical, hoping to appeal to younger consumers who have so far been driving the revival. box office return.
Directed from a screenplay by Tony Kushner and based on the iconic 1957 Broadway show, West story was originally slated to open in 2020. It stars Ansel Elgort and newcomer Rachel Zegler as the star couple Tony and Maria and opens 60 years after the first film came out. big screen wave on its way to winning multiple Oscars, including Best Picture.
Spielberg’s West story is also expected to be a main contender for the Oscars. At the box office, it hopes to remain a player throughout the year-end holidays.
Another new nationwide release this weekend, a soccer drama National Champion, is being fired at launch. Director Ric Roman Waugh’s film grossed $120,000 from 1,197 theaters on Friday with an estimated opening weekend of $320,000. STX, the company that handles the movies, is counting on a strong batch of premium VOD in January tied to the real-life national championship game.
This article was originally published by The Hollywood Reporter.
https://www.billboard.com/culture/tv-film/west-side-story-box-office-opening-1235008401/ ‘West Side Story’ Tops with $10M-$11M Opens at the Box Office – Billboard