Watt’s Music in Novato has been connecting customers with vinyl for over 40 years

NOVATO, California – For many, listening to music is an immersive experience.

“For me, it’s something that makes you feel alive,” said the teenage Catania.

Over the years music has been delivered in many different forms: first as vinyl records, then as cassettes, later as CDs and currently as digital streaming.

For more than four decades, Watts Music has been at every turn in downtown Novato. According to manager Darin Chace, selling records has never been better because vinyl is a product you can touch and feel…literally.

“Holding a physical copy of something is an emotional bond,” says Chace. “A download or a stream has no romance. Streaming and all that comes in handy. It’s like microwave food.

“I’m still interested in albums. I’m still interested in the full message of an artist’s output,” said longtime client Mike Tham.

“You listen to it in the order the artist wanted you to hear it,” Chace said. “You listen to songs that an algorithm might not tell you to play.”

Chace also reminds shoppers that vinyl records are easier on the ears compared to other formats.

“It’s a much better sound, much better. It’s the full dynamic,” Chace said. “It’s also proven. It’s not just an opinion.”

Opened in 1979, the store strives to offer shoppers an experience that is more than just music.

“People come in because they forget their problems, clear their heads and just want a record store.”

“This is more than a store. That’s mine and a lot of people’s water cooler,” Tham said. “We come here. We talk about music. We talk about life.”

“After 31 years of working here, I still love it,” Chace said. “When people ask me what I want to do in retirement, I’ve said, ‘Maybe I work part-time in a record store.’

More information can be found here. Watt’s Music in Novato has been connecting customers with vinyl for over 40 years

Dais Johnston

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