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Voters care about the cost of living, not the culture war, a poll has found

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Labor can win the next election if it sticks to the cost of living and doesn’t get distracted by culture war issues, according to a major poll by Opinium Research for Progressive Britain, the pro-Starmer activist network.

The poll found that one in ten people who voted Conservative in the last election have now switched to Labour, but “the main reason for this was voter disappointment with the Conservatives rather than renewed enthusiasm for Labor,” it said Chris Curtis. Head of Political Opinion Research at Opinium.

Voters like Labor’s plan to tackle the cost-of-living crisis but still have doubts about the party’s ability to steer the economy. “They would spend too much money and they would indebted the country even more” was the most common reason given by soft Conservative voters for not supporting Labour.

On the other hand, the poll finds that few voters care about “culture war” issues, suggesting that conservative attacks on Labor over transgender rights or drug policy will be ineffective as long as Keir Starmer remains focused on the cost of living.

When voters were asked which political debates they are “most passionate about right now”, the cost of living came first at 46 per cent, followed by the NHS, the war in Ukraine and climate change. Just 6 percent were “passionate” about whether or not trans women should participate in women’s sports, and 6 percent named the Recreational Drugs Act.

Opinium found that 48 percent of people preferred Labor’s plan for a windfall tax on oil and gas companies to pay for extra help on energy bills, and just 15 percent preferred the government’s existing policy. Mr Curtis advised Labor to “be more ruthless and focus on speaking out about their plan wherever possible”.

He suggested that the party needed discipline so as not to be “distracted” by debates about transgender rights or policies towards refugees attempting to cross the English Channel (cited by 17 percent of voters and 19 percent of soft voters). conservatives). “Any time Labor is pushed onto these issues by a government trying to distract from the cost of living crisis, it’s a missed opportunity,” he said.

Opinium Research polled 4,000 people between 14th and 26th April for Progressive Britain, which is holding its annual conference today, with a response to research by Lord Mandelson, Business Secretary in the Labor government and architect of New Labour’s three successful election campaigns.

Mr Curtis is expected to tell the conference: “The Labor Party’s lead in last week’s local elections would have been good enough to put Keir Starmer in Downing Street. But our report makes it clear that Conservative voters, which Labor needs to win over, will only turn around in a general election if they are convinced that Labor can run the economy competently.”

Nathan Yeowell, director of Progressive Britain, commented on the study, which is part of a series aimed at helping the party focus on what it needs to do to win: “The local election results were in agreement my experience on the doorstep: people are listening and willing to vote for Labour. But we can’t rely on Johnson to keep messing things up, we need to come up with a credible livelihood program for the current crisis and a vision for jobs, jobs and security that people can believe in for the next election.”

https://www.independent.co.uk/news/uk/politics/voters-care-about-cost-of-living-not-culture-war-survey-finds-b2078966.html Voters care about the cost of living, not the culture war, a poll has found

Bobby Allyn

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