Vegetarians prepare for their sweetest Christmas ever after a sales boom in plant-based confectionery

Vegetarians will enjoy the sweetest Christmas on record with an explosion of
sell confectionery of plant origin.

The number of products on sale has skyrocketed 300% to more than 220 different types of confectionery from more than 30 brands in the last year.

Jamie Laing's Candy Kittens is a popular vegan sweet


Jamie Laing’s Candy Kittens is a popular vegan sweetCredit: Instagram
Kingdom of Sweets stock a wide range of vegan products


Kingdom of Sweets stock a wide range of vegan productsCredit: Alamy

UK sales are skyrocketing thanks to unprecedented global expansion, valuing the market at nearly £1 billion and predicted growth at almost 12% annually over the next five years.

Alan Wiggett, CEO of Kingdom of Sweets, the UK’s fastest growing sweets retailer, said: “The vegan sweets market has really taken off this year and we’re racing to make it happen. catch up with demand.

“Just a few years ago, you had to go into a health food store to buy vegan chocolate or a handful of plant-based sweets.

“But there are new products coming in every day and they taste great so they’re popular all over the world.”

Dairy-free chocolate is the best-selling item with fruit-flavored candies expected to be a hit during Christmas.

The rise in ethical shopping and lifestyles has fueled the boom and although major sweets manufacturers are entering the field, a host of startups and small companies are making their way into the industry. produces a variety of delicious vegan sweets.

TV celebrity Jamie Laing, whose great-grandfather created McVitie digestive biscuits, runs a company called Candy Kittens that specializes in vegan sweets and in partnership with Kingdom of Sweets.

Candy Kingdom, yes 15 Expressways stores across the UK and sells sweets at major sporting events and concerts; has seen sales of vegan sweets triple last year in the UK and around the world world, where it is expanding rapidly.

“It’s been an incredible growth and we’re expecting Christmas this year to be a pivotal moment when vegan sweets go mainstream,” Alan adds.

“We first stocked them three years ago as more of a novelty but they are definitely a pioneer item.

“People are trying them and coming back for more whether they are vegan or not. It’s amazing that there are more and more types of products to satisfy all

Market analysts GrandViewResearch predict the global vegan confectionery market to grow by 11.8% annually through 2027.

The vegan sweets market has really grown


The vegan sweets market has really grownCredit: Alamy Vegetarians prepare for their sweetest Christmas ever after a sales boom in plant-based confectionery

Bobby Allyn

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