Twitch may have had the last laugh on April Fool’s Day, when they enticed thousands of viewers to watch a stream of pure silence.
April Fool’s Day is always an interesting time of year for the internet, with creators on all platforms hoping to prank their viewers. Streaming giant Twitch has likely pulled off a plethora of pranks, but viewers might not have expected the platform itself to join in.
Armed with nothing but a good book and the sweet sound of silence, Twitch managed to attract thousands of viewers who stayed loyal to them through a very mundane stream.
Twitch’s Mary Kish silently reads to thousands of viewers
After a little over 3 minutes of waiting, Twitch viewers were greeted by the platform’s own Mary Kish reading Junji Ito’s Lovesickness. With no background music or vibrant on-screen graphics, Kish read quietly while the chat was set to emoji-only mode.
The only visuals that emerged were brief alert notifications, but outside of these fleeting messages, Kish continued reading without distraction.
Impressively, the stream grabbed nearly 3,000 viewers when it debuted live, but has since disappeared over 50,000 curious people via the VOD afterwards.
The Silent Reading genre has been added to Twitch along with several other unique additions as part of a fun April Fool’s Day rollout. Aside from basking in the stillness of Mary Kish’s reading, viewers were also able to try out chores, pizza time, character creation, odd jobs, and errands.
However, the runaway genre seemed to be literally just chatting, with many streamers using it as their signature stream. Many streamers missed the point of Twitch’s playful dig here, as the genre was intended to turn the stream itself into an old-fashioned chat room for viewers.
https://www.dexerto.com/entertainment/twitchs-april-fools-joke-made-thousands-of-viewers-watch-pure-silence-1797018/ Twitch’s April Fool’s joke caused thousands of viewers to see pure silence