While breaking through on Twitch is never easy, newest EXCEL content creator Leah ‘Leahviathan’ Alexandra discusses the pros and cons of trying to break through as a variety streamer in a highly competitive world.
With the growth of Twitch and competitive gaming, gamers around the world can now hone their skills and turn their hobbies into full-time jobs.
leahviathan, British variety show streamer and now an EXCEL member, is one of these content creators. Leah began her journey in 2015 with a focus on Destiny and has done everything from cosplay streams to watching reality TV on YouTube.
However, the bane of diverse streaming is that constantly hacking and modifying games doesn’t make you a focal point for a specific community. Coming to EXCEL, we spoke to Leah about the challenges of ever-changing streams and she sheds some light on her personal journey to becoming a full-time content creator.
You are hired 😏
— EXCEL (@EXCEL) April 29, 2022
Luck is part of it
While Leah’s vibrant personality and lively jokes make her streams a must-watch, she admits she “got lucky” when it came to building an audience on Twitch.
“I didn’t actually start out as a variety show streamer,” she tells Dexerto. “I was planning on doing variety shows, but back then the Destiny community on Twitch was amazing; Twitch was very different back then.”
When Destiny declined, Overwatch took pole position, but she recalls, “You see a pretty significant drop in viewership and interest when you switch to variety streaming because people are there to watch a game, and it’s hard to get people interested who might be interested she unlike the game.
“But I stuck with it because I was like, ‘To be honest, if I can’t get a channel to do what I want to do, then I don’t want to do it.’ To me there’s no point in forcing it – I don’t want to just play a game to keep the channel alive because it would be pretty obvious I wasn’t having fun and I knew I was going to end up hating my life ! Which is so silly – you play video games – but it’s interesting how it affects your psyche.
“So I started doing variety shows and I’ve just been super, super lucky. I play what I like: sometimes it’s the latest game that’s out, sometimes it’s something that’s been out for a very long time. I’m just riding the wave of what’s happening with my channel. It can be really difficult to grow on Twitch and to be honest if you were starting out as a variety streamer these days I think it would be incredible difficult.”
While Leahviathan also notes that “from my limited perspective, the only way you can grow these days is by having a TikTok or constantly posting your other content on other platforms,” she thinks the effort is well worth it.
“There’s a sense of freedom when I’m like, ‘Oh, I want to sit on YouTube for four hours and watch house tours,’ then I can do that. I don’t look at my subscriber count, I don’t look at my viewer count — I don’t look at any of the metrics.
“In a way it’s hard because sometimes you’re sorting into your content because you’re like, ‘Oh, I probably do things like this’ — but it’s good to get out of that mindset and realize that you can do something, what you want and if you have an audience interested in watching she then it’s up to you to keep her interested.”
So sure, vaudeville streaming might not be easy, and sure, maybe Leah was “in the right place at the right time,” to lend her words. However, their magnetic personality and sense of joy are traits that would be the envy of even some of the world’s biggest streamers. As she continues to grow as a creator under the EXCEL banner, we can’t wait to see what she does next.
https://www.dexerto.com/entertainment/excels-leahviathan-explains-the-challenges-of-making-it-on-twitch-1809553/ Twitch streamer Leahviathan explains why building different streams is so difficult