Anheuser-Busch InBev revealed on Friday (December 10) that they will be discontinuing Travis Scott– the supporting hard seltzer brand, Cacti, less than nine months after the product was first marketed.
A spokesman for Anheuser-Busch InBev said: “After careful evaluation, we have decided to discontinue all production and brand development of the CACTI Agave Spiked Seltzer. “We believe that fans of the brand will understand and respect this decision.”
The production shutdown comes more than a month after 10 people died and hundreds were injured in a mob hit that occurred during Scott’s performance at the Astroworld festival in Houston, Texas, on November 5. A representative for Anheuser-Busch would not confirm whether the outage was related to what happened at the festival, but a spokesman for Scott said. Billboards The decision is up to both sides, noting that their agreement expires on November 30 and Scott has chosen not to restart in the wake of the tragedy.
“Travis made it clear in his interview [with Charlamagne the God] The spokesperson said he is not currently focused on his business and his priority is helping the community and his fans heal. “CACTI has asked AB Inbev to notify their wholesalers that there will be no products at this time.”
This is the second major franchise deal Scott has made since the Astroworld disaster last month. On November 15, Nike announced it would they eat the launch of the rapper’s latest sneaker collaboration, the Air Max 1 x Cactus Jack, “out of respect for those affected” by the November 5 incident. Released around 2022, according to News about sports shoes.
Other brands have also moved to distance themselves from the rapper after the tragedy. Fortnite maker Epic Games removed Scott’s music emoji – a feature that allows player avatars to dance to specific songs – from the hugely popular game shortly after the May 5 issue. 11 happens. General Mills, which partnered with Scott to produce custom Reese’s Puffs cereal boxes in 2019, also said it has “No new plans” to collaborate with him.
While the Cacti hard seltzer brand sold out in one 12 hour period when it debuted in mid-March, according to Daily beer business – one of the first publications to report the Anheuser-Busch decision – sales have “reduced significantly” more recently, as reported by AdAge.
Since launching Cacti, Scott has acted as an eager brand ambassador, showcasing the drink on his social media channels, in TV commercials, and in the music video for the 2020 single.” Franchise”.
Nearly 2,800 people attended Astroworld already submit legal requests against Scott, the Live Nation concert promoter, and many others behind the festival, accusing them of legal negligence in the way they planned the event and in the actions they took on the night of the day. 5. The cases, which will soon be consolidated into one giant action, are seeking billions of dollars in damages and could continue for years into the future.
On Thursday, Scott gave his first interview since the tragedy, sat down with Charlamagne Tha God in a conversation that lasted nearly an hour, in which he said he had no idea his event had turned deadly until just before the house. responsible for holding a press conference after the festival. “Even after the show, you just hear everything, but I didn’t know the exact details until a few minutes before the press conference,” he said, noting that he never heard a cry for help. fans throughout the show.
https://www.billboard.com/pro/travis-scott-cacti-hard-seltzer-discontinued-anheuser-busch-astroworld/ Travis Scott’s Cacti Hard Seltzer Discontinued by Anheuser-Busch – Billboard