STARBUCKS has its customers firmly under control.
Something about the coffee shop keeps customers coming back for more — and the reason is more psychological than you think.
Accordingly Karen BlumenthalAccording to a Wall Street Journal veteran who wrote Grande Expectations: A Year in the Life of Starbucks’ Stock, the coffee chain’s use of round tables is purposeful.
Research has shown that round tables are much more “friendly” than square ones.
Blumenthal writes in her book: “Round tables are more inviting than tables with square edges, and people sit less alone at a round table.”
Though many people choose to drink their coffee and work alone, Starbucks tables at least make them feel less lonely.
In addition, round tables create a more informal and democratic environment.
There is no head of the table or inherent social hierarchy, which is what Starbucks strives for.
The round, tightly knit style encourages conversation between all the occupants of the table, while the edges and spacing of a square table discourages that fluidity and creates distance between people.
Aside from fostering relationships and conversation, round tables also allow for greater customer capacity within a restaurant as you have more freedom in arranging and arranging the tables in the room.
And anyone who has ever tried to work at one of the small round tables at Starbucks knows how uncomfortable it gets after a while.
This is also part of the business model: round tables encourage people to drink coffee and go out instead of staying.
This means faster processing of new customers entering the store and buying coffee.
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https://www.thesun.co.uk/fabulous/18119278/reason-starbucks-has-round-tables-heartwarming-customers/ The little-known reason Starbucks has round tables and is truly heartwarming to customers