When Netflix launched the UK fan favorite The Great British Bake Off in America under the name The Great British Baking Show, Many fans were confused by the rebranding.
Even though the name change happened in 2015, viewers still remain confused.
“What’s the point of giving him another name?” One fan recently tweeted, echoing another’s confusion from 2020 in a post that read, “Everyone I know calls it The Great British Bake Off. Where have baking show I’m from?”
The answer is simple. It all boils down to copyright. In the US, Minnesota-based food company Pillsbury has exclusive rights to the term “bake off”.
In 1949, the company began holding its traditional cooking competition called the Pillsbury Bake-Off, judging dishes made with Pillsbury batter.
The company spokesman previously announced insider that “Pillsbury holds separate trademark registrations for ‘Bake Off’ and ‘Pillsbury Bake Off’,” rendering these terms and variations useless to other US companies in relation to cookery competitions.
With this in mind, the British show has had to adapt to avoid violating copyright laws. When it comes to filming the presenters’ intros, they have to film separate versions. In the British publication “Welcome to The Great British Bake Off is to “Welcome to the Great British Baking Show” in the USA.
Similarly, when the winner is announced during the American Finals, the judge does not say, “The winner of The Great British Bake Off is”, as in the UK version, it is reduced to “The winner is”.
Not only the spoken language is revised, but also the visible text. While the cake stand trophies will be imprinted with the show’s original name, the footage will be digitally edited prior to broadcast in America so that the trophy bears the US name.
The new season of The Great British Baking Show debuts on Netflix September 16, with new episodes airing every Friday.
https://www.independent.co.uk/arts-entertainment/tv/news/why-the-great-british-bake-off-different-name-america-b2167298.html The Great British Bake Off: Fans confused why the show has a different name in America