Case studies are an effective and exciting way to tell the world about the high value of products or services and significant achievements. They clearly demonstrate how the business has already helped clients solve specific problems. Many people turn to professional case study writers, although there is nothing complicated about writing these documents yourself. We offer you simple instructions on how to write a case study.
A business case is a small but self-contained story about how a business solved (or didn’t solve — sometimes cases are written about failures) a problem that arose with their client.
Just like any essay, the case study has a logical structure — an introduction, main body, and conclusion — and a client is the main character. The cases may vary significantly in scope, but they all have at least one thing in common – everyone just loves to read them! Why? Our minds are designed to be curious to learn something new about others, especially if there is a hope that it will help us.
More importantly, people are more interested in reading about failure than success stories, so make the most of it! Try to control yourself and keep in mind that every failure must be transformed into success at the end of the case (if it is possible).
Case studies demonstrate that all company’s efforts are focused on solving customers’ problems and their successful resolution. What are the reasons to compile case studies?
Companies need to take steps to improve their business performance — innovative approach to work, the smooth interaction of all departments, a successful advertising campaign, smoothly completed negotiations — all of this is valuable to your readers.
Tell about a new service launch that ensured the flow of new customers or a change in the approach to work, which led to a significant reduction in costs.
If record revenue figures turned out to be an accident, you could always analyze how a business can use this accident in the future and share these predictions in the case study.
Share a successful lifehack! Tell if a company managed to “boost” a new service of a famous mobile operator using an amateur viral video shot by employees in the office elevator.
It is worth telling customers about the innovation the company has implemented, how it will work, and how the development of the product/service will change customers’ lives for the better.
The case of the company’s failure allows it to demonstrate that they have enough courage to admit its mistakes.
A good case study is not just dry facts but a real story (they are called success stories.). But how to create a case study that attracts and impresses readers?
Don’t hesitate to illustrate your story with infographics, photographs, or even video. You can add emphasis through quotes from project participants, client interviews, and reaching out to your audience. Present the problems you encountered on your way to success.
Ask yourself a few simple questions to see whether you have the material for creating the case study:
- Does the company have a client who is satisfied with the high results of the work performed?
- Would not they interfere with publishing certain materials (e.g., cost and income figures)?
- Is the problem you have solved really relevant for readers? Are there exciting ways of solving the problem?
- Are the results you achieved really fascinating?
- Think if you might have found a new way to use your product/services to solve the client’s problem. If so, you must highlight this fact.
Before you get down to writing the case study, you need to gather all the information and draw a thesis statement for the case sections.
A catchy headline is the billboard of your case, and it depends on whether the readers will continue to read the material.
Think of a short but intriguing title for your project which captures its essence.
This is a thesis statement for your entire case: one paragraph and a visible metric reflecting the success of your project are enough.
You should briefly describe:
- Who is the customer;
- How long they have been using your product/service;
- What tasks do they set themselves when they contact you;
- What results have they achieved;
Also include information about the specifics of the client/task, their budget, and how much they spent on the project.
In this section you:
- Describe the client company’s condition briefly at the time it contacted you;
- Explain in detail the issues that the client has encountered and decided to contact you. It is important here to let the reader know that things were not going well (give numbers) — if this was really the case;
- Show how the client’s company obtained the support of your competitors before contacting you but did not get the expected result (but do it delicately)!
All the detailed descriptions should be easy to read. You can achieve this with the help of bulleted lists, infographics, and case design.
This is the most important part of your case. The reader will evaluate your competence to handle the problem.
Describe in detail how your product/service solved the problem of the previous customer. You can be more laconic in the publication or publish a fascinating story with a detailed description of each stage of the work.
You should describe your efforts taken if you have conducted deep research and collected focus groups.
Keep in mind that the content of the work must be presented in simple and understandable words for the cross-readers, knowing them with the context in the measure of necessity.
If a great number of collaborators took part in solving the problem, motivate them to give their comments, and your case will be more “intense” and lively.
Try to illustrate your story — add plans, photos, infographics, videos, screenshots, etc.
An excellent idea is to take another two minutes with your client and ask them for comments on whether they are satisfied with the results you achieved.
This is an important detail, so be sure to use figures, reports, and graphs.
For example, you can describe them in the following way:
- Reduced costs for promotion by 30% in one month;
- Completely formed a new department of the company and saved 100,000 per month.
Do not be afraid to talk about your failures! Describe why this happened and what conclusions you made. This shows your openness and honesty.
Briefly describe to readers what the client company is planning for the near future, regardless of whether you are present in these plans.