Seattle Space Needle is suing coffee chain Local Coffee Spot over use of logo


SEATTLE — The Seattle Space Needle has sued a local coffee chain for using its trademarked logo in cafe brands and merchandise.

The logo for Local Coffee Spot, which has four Seattle-area locations, features a cup of hot coffee whose rising steam bears a striking resemblance to the iconic tower’s own logo used on branded merchandise, the Seattle Times reported.

The Space Needle’s owner, a private company, says the cafe’s logo copies a trademarked design and has filed a lawsuit in US District Court. Karen Olson, head of Space Needle operations and marketing, said the lawsuit was unusual.

“We never had to get to that point,” Olson said. “I’m surprised we’re here.”

Beau McKeon, co-owner of Local Coffee Spot, says he can’t believe the company he started as a way to keep people employed during the pandemic has drawn a lawsuit.

“We feel very, very bullied as little boys,” McKeon said. “This goes beyond bullying.”

Since trademarks are only valid if the owners enforce them, the Space Needle’s marketing team constantly looks for misuse of the building’s name, image, and likeness.

“We are not asking for any financial compensation. Just stop using our licensed brand,” Olson said. “And we will work with them on it.” Seattle Space Needle is suing coffee chain Local Coffee Spot over use of logo


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