Santa is a great selling point for these Christmas themed towns



There is a place where Christmas is 365 days a year.

Well, do it at least two places.

And according to the New York Times, creating a Yuletide-themed town is fun for the pandemic real estate business in Santa Claus, Indiana, and Frankenmuth, Michigan — two towns that have brought the love of they go on holiday at the Griswoldian level.

They both light up their homes and commercial strips for the holidays and never take the decorations down not out of laziness, but to inspire residents with a 24-hour fun theme. one day, seven days a week.

And it doesn’t just stop at the decoration. The street in Santa Claus, which calls itself “America’s Christmas Home,” is named after St. Nick (Donder Road), religious icons (Noel West), winter pastimes (Sled Run), and lyrics from popular music (Chestnut By The Fire). Frankenmuth, meanwhile, is home to the world’s largest Christmas store that calls itself Christmas Wonderland, and features a heavily lit Main Street that was used for the filming of the 2019 TV movie “A Christmas Movie Christmas.”

So it’s not surprising that when the gloom in the age of the pandemic and the mandate to work from home began to emerge, some buyers were drawn to places like this, where the cheers good is a selling point.

That means more than $15 million in business this year for JMW Real Estate in Frankenmuth — up 50 percent from 2019, according to the Times — with prices up 12 to 20 percent.

In addition to Santa Claus, 50 new homes have been built in the subdivision known as the Christmas Lake Village, where there are usually two or three that grow every year. And there were only five homes available for purchase in mid-November when there are usually 20 or 30 homes for sale at any given time.

Of course, the Christmas theme isn’t the only draw to these towns. Both advertise themselves as having a great school system that appeals to young families, and Frankenmuth is close enough to Detroit to feel like a suburb of the Auto City.

But not every Santa-themed town is home to the best merchandise under the tree: There’s been no spike in property sales this year in Arctic, Alaska — where the motto is “where the Christmas spirit lives all year round,” according to the newspaper – but that may have to do with the fact that the temperature is there for the next 10 days. To steal a phrase, baby, it’s cold outside.

[New York Times] – Vince DiMiceli Santa is a great selling point for these Christmas themed towns

Dais Johnston

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